If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the issue. While I’ve discussed meta topics such as management challenges, getting executive buy-in, and the need for flexibility in the past, I haven’t directly addressed the question,...Read More
SEO goes beyond keyword research and creating optimized content. There’s also the technical aspect. Getting this right can really boost your search rankings. We’ll help you get started. Search engines are now more than ever more focused on providing users with an overall great experience. The algorithms that control search engines consider everything from UX...Read More
Pratik Dholakiya You know SEO works, but your boss doesn’t. What does it take to convince your superiors of its value? I’ve put together 11 ways to help you sell your superiors on investing more resources in organic search. 1. Highlight the Value of Cumulative Growth The greatest selling point of SEO is something that...Read More
Magento is a powerful e-commerce platform, but it’s certainly not without its SEO problems. Here are a few of the most common issues I run into with Magento sites. Let’s talk about how to fix them. 1. Default Title Tags By default, Magento uses the product name as the title tag. Since the title tag...Read More
Mindy Weinstein Google doesn’t provide us with an instructional manual on how to master and understand their ranking algorithm. Sure, we have Google’s webmaster guidelines and blogs, but most of what we learn along the way is through experience, experimentation and our own learning. One of my first experiences in SEO was to diagnose a...Read More
Post written by Forbes Agency Council Article source: https://www.forbes.com/sites/forbesagencycouncil/2017/11/09/these-13-common-seo-myths-are-more-fiction-than-fact/Read More
Post written by Larry Gurreri Article source: https://www.forbes.com/sites/forbesagencycouncil/2017/11/09/setting-the-record-straight-on-four-common-seo-misconceptions/Read More
SEO for local business has gone through a number of changes. First, local businesses had to figure out Google’s algorithm so that their websites would appear in search results. Next came local search ranking factors that emphasized location-based factors. Now, it seems Google updates will require a new look at vertical-specific ranking factors. This isn’t...Read More
One of the best ways to grow a business is through search engine optimization (SEO), the process of making changes to increase a website’s likelihood of being ranked for relevant searches within Google and other search engines. Related: These 9 SEO Tips Are All You’ll Ever Need to Rank in Google Keywords are a critical component...Read More
Shutterstock Establishing a search engine optimization (SEO) campaign for your business can help you gain new customers, boost brand awareness and establish a robust online presence. However, not every business is successful in using SEO to bolster profits. Before you embark on an SEO campaign or hire an SEO company, it is important to evaluate...Read More
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