I’ve been spending a lot of time on the road, speaking at conferences and talking to marketers and business owners, and I’ve been having the “content” talk far too often lately. You know, the one that’s almost as awkward as sitting down with your kids to talk about the birds and the bees, but where...Read More
Kristopher Jones OK. You have that perfect idea for a service website or blog and want to start development. You know it’s unique and will offer something different — along with copious amounts of value for users. Don’t rush into things; think like an SEO first, with the emphasis on an optimized mobile design. According...Read More
As Google continues to unhinge marketing models everywhere, companies are increasing spending on digital marketing services. If you are considering investing in search engine optimization (SEO), it may be hard to decide where to spend money, especially when marketing budgets are always tight. Still, SEO firms can potentially bring a lot of value to your...Read More
Tony Wright We play in our closed Facebook groups, our message boards, our emails to each other. We laugh at the SEO advice being given by “some idiot” who doesn’t know what he is talking about. From articles that declare SEO is dead to large sites that still use meta keywords, we sit back in...Read More
Faceted navigation drives traffic and sales for valuable long-tail search phrases because it applies increasingly refined attributes to shoppers’ searches for their desired products. Optimizing your faceted navigation is the key to harnessing that long-tail potential and improving your search engine optimization. The beauty of faceted navigation is that it creates an automatic system of...Read More
A question we are often asked is, “Which is better: SEO or PPC?†This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on SEO at Bowler Hat. My experience in this industry over nearly 17 years shows me that when...Read More
Kelsey Jones It may seem silly now, but at the rate millennials and Generation Z is using emojis, the rise of emoji SEO is coming sometime within the next 10 years. Think back to when website domains first started coming on the market. The smart people bought common word domains like pizza.com or party.com. These...Read More
CMOs of any brand can learn a thing or two when it comes to SEO. Shutterstock If you’re a Chief Marketing Officer at a digital business in 2017, chances are a large part of your time is already taken up by dealing with SEO. And thanks to Google’s ever-changing algorithm, what you learn today may...Read More
Clark Boyd Product page SEO is increasingly challenging to get right. You want your ecommerce website to delight consumers with great creative assets. But you also need to give Google enough semantically relevant content to get those all-important page 1 rankings. Balancing these two objectives is incredibly hard, especially when you have thousands of products....Read More
This article is part of an SEO series from WooRank. Thank you for supporting the partners who make SitePoint possible. So you’ve decided to start an SEO campaign for your website. Congrats! Unfortunately, you don’t know where to start. Or maybe you know where to start, but don’t know how to continue. With Facebook, retargeting, AdWords...Read More
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