When it comes to search engine optimization (SEO), staying on top of trends is about more than sounding savvy when you talk tech with your colleagues. It’s also essential to the strength of your enterprise’s online marketing efforts. Here are six must-know SEO trends poised to make a big impact in 2017. 1. Google’s Accelerated...Read More
Is your SEO provider about to get you penalized? Hopefully not, but there is a chance it might. It is too easy to put up a website and advertise SEO services without actually knowing what they are doing. There are also marketers out there who don’t keep up with Google best practices and still use...Read More
Is your SEO provider about to get you penalized? Hopefully not, but there is a chance it might. It is too easy to put up a website and advertise SEO services without actually knowing what they are doing. There are also marketers out there who don’t keep up with Google best practices and still use...Read More
We’ve all heard the saying, “Content is king.†While in some respects this saying is true, in my opinion, this one phrase has done more damage to our industry than anything else. According to WordPress, “Users produce about 73.9 million new posts and 49.0 million new comments each month.†That’s roughly 2.4 million posts a...Read More
Achieving even the simplest improvements to an ecommerce site can feel like a Herculean effort. Effective search engine optimization requires buy in and participation from your entire organization, from the top down and the bottom up. SEO isn’t possible without close interaction with personnel in strategy, merchandising, user experience, creative, copywriting, and technical resources. Yes, you can...Read More
pexels.com Smart home technology has been a public interest for the last several years. Countless wireless gadgets, from smart thermostats to smart ovens, have been released as individual smart home components, but as of yet, there hasn’t been any singular technology to stitch all these individual pieces together into the Jetsons-style reality we’ve all been...Read More
The current process of building backlinks to improve your SEO is outdated and it’s about to change. Enough with automated emails and random pitches to contribute content on external sites. While this can work, I’m going to share the secret sauce to differentiate your backlink strategy. Beware, this might be uncomfortable for many within the SEO...Read More
As we begin 2017, the fusion of the search and content marketing disciplines has become increasingly more evident. A full 89 percent of B2B marketers (PDF) say that they use content marketing, as do 86 percent of B2C marketers, according to the Content Marketing Institute. Additionally, over 70 percent of marketers in both groups plan on...Read More
Many people think SEO is all about technical, behind-the-scenes tasks that help your site rank in Google. While there is definitely a technical aspect to SEO, there are also some extremely simple strategies anyone can use to improve their rankings. When it really comes down to it, Google wants your website to provide the best...Read More
Many people think SEO is all about technical, behind-the-scenes tasks that help your site rank in Google. While there is definitely a technical aspect to SEO, there are also some extremely simple strategies anyone can use to improve their rankings. When it really comes down to it, Google wants your website to provide the best...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.