Imitation is the sincerest form of flattery and nowhere is this old saying more relevant than in the world of search engine optimization. If you’re trying to get more traffic to your business website, your best strategy is often to start by taking a closer look at what your competitors are already doing to attract...Read More
Shutterstock by Rawpixel From its earliest days, Google’s core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant’s business. Searching amidst the world’s vast data, Google cleverly cataloged and categorized pages using its PageRank formula,...Read More
Optimizing your website and blog is an essential element of your content marketing strategy. While SEO is changing, it stays on top of marketers’ agendas as it is a powerful way to bring visitors to your company’s outlets and to direct them towards your sales funnel. SEO methods are constantly evolving due to search engines’...Read More
If you draft your team wisely, your business can catapult from the third or fourth page of Google onto page one. AÂ “digital unicorn,” someone who has PR expertise and a firm grasp on digital marketing, will get your business referenced on external sites through PR connections, outreach and great content creation, which is valuable from...Read More
In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward. All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an opportunity to learn and improve. That’s why I love doing...Read More
For many people outside of marketing, Google Analytics can quickly become overwhelming. This is particularly true for the owners of small manufacturing firms. Without the time and resources to properly understand and use the vast amount of data in Analytics, many small manufacturers simply look at top-line traffic as evidence their website is “working.†The...Read More
Do you want to start 2017 with better results in search engines? Not only that but do you also want to receive better results from the traffic you get from search? If either or both answers are yes, then you will want to run through this list of quick SEO fixes every website needs to...Read More
Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO in content marketing?†My answer is always the same: SEO should be viewed as reinforcement to your content team. More often than not, this is followed...Read More
Marketing Land’s “Enterprise SEO Platforms: A Marketer’s Guide†examines the market for enterprise SEO software platforms and the considerations involved in implementing this software in your business. This report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools, as seen by industry leaders, vendors and their customers....Read More
On an average day, there are over 100 advertisements in the print version of the Caledonian-Record. And newspaper people have long known that as many as half of their readers buy the paper for the information they receive from the ads. There’s simply no better way to keep up with local products, services, sales, events,...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
