The world of e-commerce optimization is vast and complex, and it demands a particular level of attention in order to function and perform correctly. Over the last 10 years, I have had the opportunity to manage a variety of enterprise-level e-commerce websites that offer everything from athletic gear to office supplies. Regardless of the intended audience,...Read More
The world of e-commerce optimization is vast and complex, and it demands a particular level of attention in order to function and perform correctly. Over the last 10 years, I have had the opportunity to manage a variety of enterprise-level e-commerce websites that offer everything from athletic gear to office supplies. Regardless of the intended audience,...Read More
Would you throw a party and not send invitations? Of course not, but that’s what you do when you ignore local SEO. Alternately, if you use local SEO to invite your community to engage with your business, soon everyone will be having a good time. Brian Hong, CEO and founder of InfintechDesigns is an expert on SEO...Read More
Video is now the most popular type of online content, according to a June 2016 HubSpot survey. HubSpot’s report suggests global internet users consume video “thoroughly,” instead of simply skimming it, as they often do with other forms of content. “If you want to make a big impact and keep people’s attention,” HubSpot said, video...Read More
Managing Resources One of the most obvious considerations when choosing between in-house and agency, is management of resources. The ability to effectively hire and manage qualified SEO talent is critical to the success of your program. Starting the Team In-house – Assembling a team of SEO professionals can be a challenge. It is difficult to...Read More
I know what it’s like running a business. There’s always a thousand and one things to attend to. And when it comes to SEO, make that a thousand and one. Of course, don’t forget that’s without keeping on top of the subject matter and learning all the new techniques and updates. SEO can be complex;...Read More
Search engine optimization (SEO) is really a never-ending turf war. Every business, no matter the size or industry, has a website that usually includes webpages listing the key products and services it’s trying to sell. Most also have other pages devoted to targeted content the organization needs surfaced more prominently in Google’s search results than...Read More
Sucuri, a company that cleans over 500 hacked sites a day, has released a statement about new occurrences of a of certain type of SEO spam which involves maliciously installing subdirectories on WordPress websites. The idea behind this black hat scheme is to abuse the server resources and storage by installing spammy sites within a WordPress subdirectory....Read More
The small manufacturers who are thriving in the face of global competition and other challenges have spent the last five to seven years improving productivity and process efficiencies. This focus has often meant that marketing activity was next to nonexistent — with much new business coming from word-of-mouth. Once a small manufacturer has their process...Read More
SEO industry workers and professional fitness trainers alike can relate to the awkward moment when a client asks for guaranteed results — only to find out that there are absolutely none. That’s disappointing, but unfortunately, it’s true. Neither discipline is free of snake oil salesmen, some of whom nurture unrealistic (or even impossible) promises. In the...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
