SEO industry workers and professional fitness trainers alike can relate to the awkward moment when a client asks for guaranteed results — only to find out that there are absolutely none. That’s disappointing, but unfortunately, it’s true. Neither discipline is free of snake oil salesmen, some of whom nurture unrealistic (or even impossible) promises. In the...Read More
SEO industry workers and professional fitness trainers alike can relate to the awkward moment when a client asks for guaranteed results — only to find out that there are absolutely none. That’s disappointing, but unfortunately, it’s true. Neither discipline is free of snake oil salesmen, some of whom nurture unrealistic (or even impossible) promises. In the...Read More
You may remember the hermit crab as the animal that uses the shells of other animals for its own survival. Because hermit crabs require larger and larger shells as they grow, they compete with other hermit crabs for discarded shells. This is what I see happening in search results lately in my own niche. Hermit...Read More
This guest article was written by Morten Fillipsen is Partner and Head of Asia with Mediagroup Worldwide. In a highly competitive industry, brokers across the board are seeing increasing acquisition costs through the traditional paid channels. As a result, SEO (Search Engine Optimization) has become a key element of most, if not all, brokers’ marketing...Read More
Google has been testing a new content platform called “Posts with Google,†and it could have a huge impact on brand searches, for both paid and organic. We all know that Google has had its struggles with trying to develop its own social network; Google Buzz is dead, and Google Plus seems to be on...Read More
This article is part of an SEO series from WooRank. Thank you for supporting the partners who make SitePoint possible. Whether you’re brand new to search engine optimization, got some experience or you’re a seasoned vet, you’re probably operating under some faulty assumptions or outdated information you’ve picked up along the way. Unfortunately, there’s a chance...Read More
Search engine optimization is the process of improving the visibility of your website in organic search results. It sounds simple enough. But there are many ways to affect search outcomes. Fortunately, if you’re new to SEO or even if you’re an advanced user, there are useful tutorials, to improve. Here is a list of free...Read More
The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers. Since the beginning of time (local search time), marketers have been working to find opportunities to understand how digital efforts drive in-store visits. The challenge we marketers face is that if we are not paying...Read More
It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic and paid listings. In order...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
