SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep. Additionally, Google often releases new technologies that offer alternative ways to rank. That makes...Read More
Editor’s Note: This is a section of our soon to be completely redone SEO Guide. Enjoy! Even before the first Apple iPhone was released in 2007, marketers were asking the question: “What should my mobile strategy be?†And it’s a question that many are still asking today. One thing is for sure, though: the mobile...Read More
Take advantage of Microsoft’s Power BI (Business Intelligence) rollout in 2016 to collect and analyze more data than ever before and find the SEO performance gaps you didn’t even know about. If you’re not familiar with Microsoft’s Business Intelligence paradigm, then I heartily recommend you take a walk through their promotional material. The most pertinent part...Read More
Creating compelling, customer-centric content isn’t enough to win rankings and shoppers. Without a strong internal linking structure, even the best content will still fail to perform in natural search. The three strongest factors that Google uses to determine which pages will be ranked on page one are content, links, and Google’s proprietary machine-learning artificial intelligence...Read More
Launching a successful rebranding campaign can seem like a terrifying, formidable task, especially if you think about the potential risk for your SEO rankings. The last thing you want to do after building up your SEO is to lose all that progress because you decided to change your company’s name. Thankfully enough, decreased SEO rankings...Read More
Editor note: This is a section of our soon to be completely redone SEO Guide. Enjoy! Content marketing and inbound marketing are not separate from SEO at all. Content marketing has become an integral part of today’s SEO. Its umbrella offers the widest, most effective reach for online visibility and real ROI. And SEO is just one part...Read More
Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW. Search engines typically represent one of the largest—if not the largest—traffic sources for websites and online publishers, in particular. And publishing houses’ editorial teams hold the keys to this traffic, so it only makes sense to align their efforts...Read More
Search engine optimization isn’t a mystical dark art. It boils down to signals of relevance and authority. Understanding the signals that search engines interpret as relevance and authority is key to understanding SEO. Millions of pages across the web fight for visibility every time a shopper searches Google and the other search engines. Only 10...Read More
Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now » Search engine optimization (SEO) has long been an important strategy for business success, and it’s becoming more relevant. More people are ditching desktops and laptops in favor of mobile-only...Read More
WordPress has patched a hole in its popular All in One search engine optimisation plugin, a tool that’s been downloaded by some 30 million users and is used on a million sites. Flaws exists in the Bot Blocker component which can be exploited to steal administrator tokens and conduct actions through cross-site scripting vulnerabilities. Users...Read More
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