As a small business owner getting ready to build your first website or redesign your existing one, you might wonder what you should be considering in terms of making your web design search engine friendly. There are lots of things to take into account, but here are the five key things that you should know...Read More
The art of war is of vital importance to the state. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected. Sun Tzu, The Art of War The Art of War is a book written...Read More
There are a lot of great SEO performance ranking tools out there, many with unique features that add real value for a search marketer attempting to report clearly on performance improvements. But can SEO learn from PPC and start isolating performance components better to allow for real analysis? I think so — which is why I’ve...Read More
During my search engine optimization sessions at Practical Ecommerce Ignite 2015, the inaugural year of this amazing event, so many ecommerce marketers came up to ask questions. Some of these were really tough, like “What are the best keyword research tools for Amazon?,†which I answered in my post last week. Beyond that, here are the...Read More
Search and social, as more companies are finding out, complement each other quite well. When Deborah Carver, the content marketing manager at digital marketing agency Nina Hale, was working with a health insurance client, both parties were a little unsure as to how to create content that people would want to click on. Carver spoke...Read More
Whether it’s a boss or potential client, we’ve all encountered the non-believer — one who discounts the importance of SEO or, moreover, the necessity of investing resources into search engine optimization. If you have never encountered one of these dark souls, count yourself lucky; for those of us who have, quotes from industry studies and promises...Read More
Comment Search Engine Optimisation is desperately seeking respectability, with “creativity†being the main buzzword at the industry’s big get-together – with the dark arts of “black hat†SEO scarcely being mentioned. More than 1,700 search engine optimisers and digital marketers gathered last Friday (18 September) in the UK seaside town of Brighton, where the SEO...Read More
WordPress is the most widely used content management system (CMS) in the world — roughly half of sites that use a CMS use WordPress. There is good reason for WordPress’ popularity. It’s versatile, easy to use and highly customizable, due to the numerous plugins and themes available. Many believe that using WordPress to host a site automatically guarantees good SEO. As...Read More
Like any SEO veteran, I can recount my share of horror stories — launching Google Analytics and noticing that sudden, sickening drop in traffic. Sometimes, sudden drops in traffic may be the result of an algorithm changes (such as Panda). However, in many cases, they are caused by bugs, inadvertent changes or overambitious engineers with a little bit of...Read More
SEO is dead. When it comes to digital marketing, this might be one of the trendiest things to say right now. The ever-changing digital landscape is usually cited as proof of this, with people claiming that SEO simply “doesn’t work” today. The average consumer is just unwilling to believe in anything that doesn’t have social...Read More
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