The Yoast WordPress SEO Plugin that is used by over 14 million WordPress blogs on the web has reportedly been open to an exploit where hackers can do a Blind SQL injection. A Blind SQL Injection is a type of SQL Injection attack that asks the database true or false questions and determines the answer...Read More
Search engine optimization (SEO) has almost become synonymous with content marketing. Because you need a steady stream of quality, optimized content in order to fuel your SEO campaign, many business owners focus a disproportionate amount of attention to cultivating the best possible content. However, there are many other outlets for ongoing SEO you’ll need to...Read More
This is part of the Digital Marketing Insights series — featuring tips, analysis and recommendations from marketing experts on how to become successful online. Co-authored by Chris Rowe, owner of Jet DM. Search Engine Optimization, or SEO, refers to optimizing a website so that it ranks highly on search engine results’ pages, making it easier...Read More
It’s 2015 and by now you’ve been told, again and again, the importance of developing valuable content to increase your visibility in search. It’s time to cut through the noise and step up with some advice you can actually use to generate results from content development. The checklist below is intended for marketers to use...Read More
Most people would acknowledge that the contents of your site will play a major role in determining your SEO strategy. Few marketers or SEOs would argue the strategy for a large news-oriented publishing site versus a large e-commerce site versus a small SaaS site will be distinctly different, with varying level of emphasis on technical issues,...Read More
Search Engine Optimization (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will produce a solution better than the last. Like most technology, what was applied last year in online marketing efforts may already be outdated. Those tactics...Read More
So, you’ve decided that your company really needs a solid SEO Platform. You’ve done your homework and narrowed things down to a handful of vendors. Now it’s time for The Demo, that meeting where you’ll get a run-through of all the bells and whistles. What’s the best way to prepare for The Demo? What should...Read More
SEO used to be the central pillar in any online marketing campaign. Your website’s search visibility was the sole indicator of online success. Though search visibility is obviously still very important to most businesses, things aren’t as simple or “clear cut” as they used to be. Online visibility is now about so much more than...Read More
Building links for SEO can be one of the best things you do for your SEO efforts–or it can be the worst. It all depends on how you go about it. I wrote about this here in Forbes in 2013 with my post SEO Rankings Tanking? Check For Bad Incoming Links. Now, Google’s webmaster trends...Read More
SEO is commonly viewed as one of the most challenging marketing activities to orchestrate across a national-to-local network. In addition to trying to figure out how to “win†at SEO in general, franchise businesses also often face the unique dilemma of needing multiple sites from the same domain to rank well in a search results....Read More
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