New SEO changes from Google are steering companies away from traditional SEO techniques, but SEO itself will never truly fade for startup tech companies. Search engine optimization (SEO) is one of the most popular digital marketing strategies for emerging startups, though ranking tactics have changed on a regular basis for the past 15 years. Google...Read More
Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms. As usual, such news was met with much debate, fear, and uncertainty. Small Businesses are Scared Small businesses are still struggling to find their place in online marketing. While SEO firms struggle to...Read More
While rankings are an important part of an SEO campaign, there is a lot more to it than that. Here are a few other areas you should be paying attention to: Tip 1 Google provides free tools for website marketers to use to help understand how visitors are finding your site and interacting with it....Read More
Google Google the term “Is SEO dead?†and what comes back in return is over 44 million references including the aptly titled article of the same name by fellow Forbes contributor Jayson DeMers. In his article DeMers shares a conversation he had with Sam McRoberts, CEO of VUDU Marketing and a widely published expert in the...Read More
One of the most trying points in my search marketing career has been molding a mindset coupling both SEO and the user experience. This primarily means stepping away from “bot obsession†and solely thinking about rankings and traffic. Every campaign must meet site objectives while hopefully maintaining heightened organic visibility. SEO is evolving more to...Read More
Budget constraints put local businesses in a tough position when it comes to marketing. The situation gets worse with inbound tactics like SEO, where it’s difficult to determine ROI beforehand. This was less of a problem two or three years ago, when cheap/predictable SEO was possible (even if such spammy tactics inevitably posed a threat...Read More
Recently, an individual contacted my company, threatening to build thousands of links to my website if we didn’t pay him $250. The questions you may be asking are: Why is that a bad thing? Why wouldn’t you want thousands of “free†links to your site? Aren’t links good for SEO? Schemes like this, unfortunately, are...Read More
If you are a small business owner who blogs and you want more traffic to your site, I am going to teach you a powerful blogging tactic today that will produce immediate results for you in the world of SEO. This isn’t a magic trick, nor will it take you a month to get through...Read More
It’s a search marketer’s worst nightmare: Your SEO performance has hit rock bottom and you have no idea why. It may be comforting to remember that there is a reason that organic search traffic decreased. Something changed: either something on your site or something in the algorithms of one of the major search engines. All...Read More
By Erica Garza With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least 50% of bookings on hotel websites, website SEO must be kept up to par via high-quality, helpful, engaging and relevant...Read More
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