You see, we love our optimization.
But for all this optimization, weâ€™re missing something absolutely critical. Itâ€™s so critical that Iâ€™m prepared to dispense with my much-loved SEO and CRO for this one thing.
Itâ€™s called user experience.
What is user experience?
User experience, or UX for short, is really broad, so be prepared to be dissatisfied with my definition.
User experience is how someone interacts with, feels about, and uses your website. It describes the overall interaction between human and website.
The scope of my article is on websites, so Iâ€™m intentionally ignoring the role that UX plays in mobile development and other facets of technology design.