Whether you think SEO is an acronym for â€œsearch engine optimizationâ€ or â€œscrewing everyone overâ€, you donâ€™t even need aÂ website to learn valuable life lessons from SEO. Itâ€™s one of the most confusing, jargon-riddled, important, and lucrative IT fields in existenceâ€”and itâ€™s not going anywhere.
Even though the majority of small businesses in the US donâ€™t have a website (even though they really should), there will come a time whenÂ you need to be online or shut your doors.
And when youâ€™re online? SEO determines your popularity, customer reach, and ultimately how successfulÂ your business will be.
However, the evolving best practices of SEO are actually great business lessons beyond optimizing your website. Here are a few things to learn from SEO to become a better entrepreneur:
Stop with the Black Hat Trickery
Black hat tricks are basically ways of falsely (and sometimes illegally) bolstering your website up the rankings. Usually, this is a short-term approachÂ because theÂ algorithms are getting better, which means you will get caught. Depending on the severity of the, â€œcrime,â€ Google might penalize your site or even remove you entire from the search engine results.
My friend Murray Newlands always warns entrepreneurs â€œMessing with Google isnâ€™t worth it. The best and easiest way to rank these days is to keep 100% of your efforts with your customer in mind. Black Hat isnâ€™t what your customer wants, nor Google. Â Always think with your customers in mind and youâ€™ll never have to worry about Google.
The lesson: Shortcuts are for amateurs and itâ€™s not worth it in the long haul.
People Search in Dumb-Smart Ways
When a person types a search into Google, their choice of words are likely to query, â€œelectric blankets Anchorageâ€ and not â€œBuy an electric blanket in Anchorageâ€. This means you need to come up with creative ways to include keyword variants naturally and organically even when they are really awkward.
The lesson: Give the people what they want, even if itâ€™s not easy and even if it seems stupid in the beginning. Keep in mind that they areÂ paying the bills.
Panda is Always Changing
Google rolls out hundreds of updates each year, and only smidgen of them are officially announced. However, SEO experts are guessing that Panda updates will now happen every quarter. I would say that itâ€™s happening daily, though we donâ€™t see all the major changes as they are small. Depending on the update, your industry, and your site, you might need to make major tweaks or minor ones. Itâ€™s going to always be evolving.
The lesson: Business is never at a plateau, and you need to adapt as circumstances dictate.
Article source: http://www.forbes.com/sites/johnrampton/2014/12/29/5-seo-lessons-for-entrepreneurs/