3 things you should know about Google paid ads : Web & Search Engine Optimizers : RippleSmith

Every business with an online presence wants customers to quickly come across their site when they search on Google. The search engine comprises of millions of pages that makes it very competitive to have a particular page ranked high and on the first page of the search engine.

Google paid ads can go a long way in ensuring that you direct enough and the right traffic to your page. You will need AdWords management professionals to ensure that your site has the right and required content to improve your rankings. Here are three important things you should know about Google paid ads.

Signing up is Free

Paying for your advertisement can be extremely expensive. It is important that you have a viable budget before putting up an advert and pushing it to Google’s top pages. You have to make sure that you get value for your money. One important aspect you should be aware of to save on costs is that it is free of charge to sign up for a Google AdWords campaign.

You should also ensure that you pay only for the clicks that you get on your advert to cut on costs. This aspect requires that you invest in the best keywords to drive the right traffic to your paid ad. That way you will get traffic that will bring revenue rather than just anonymous clicks.

Banner or Display Ads

This feature of paid Google ads is especially important if you are promoting an existing product. Banner ads are usually placed on strategic positions of the webpage. They are usually large and noticeable to catch the attention of the intended audience. Considering that these ads are not targeting new clients, they have to contain informative and very alluring content to ensure that the intended audience takes notice and reacts positively towards the ad.

Since banner ads can be quite costly, it is vital that you use them sparingly and carefully to get the desired result without spending too much. You can purchase them using the pay-per-click system, or have them displayed for a specified period of time.

Tracking Your Paid Ads

Every time you set up a paid ad, it is vital that you follow up on how that particular ad is performing. This tracking helps you keep track and record of your spending. It is very important if you want to cut on costs and maximize on getting value relative to your spending. Thanks to Google Analytics, you can now track your entire spending and performance including the success rate of your advert using this particular software.

With so many fake service companies online, this remains the best tool for tracking tool for the best results. Once installed in your computer, it is easy to familiarize yourself with, and also creates a dashboard or platform on which you can manage all your advertising campaigns. You also are able to create a customized URL that helps you monitor all the advertising campaign.

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