Gone are the days when a PPC Manager could only focus on Google or Bing search ads. Today, the complex and crowded paid media landscape has made life much more difficult. You’ve got to research, set up, manage and optimize multiple search engine, display and paid social channels.
Your time is an increasingly valuable commodity. It’s no longer feasible to conduct all the necessary tasks manually. Many tools now feature artificial intelligence to make paid advertising faster and more effective…. but does it? Is AI an opportunity or a threat?
Join our paid media experts as we answer these questions and more. We’ll explain how AI can improve paid advertising ROI across channels, including Google, Bing and Facebook. And how to draw the line between automation and creativity – so you can spend more of your time on PPC strategy.
Register today for “AI and Digital Paid Media: Are PPC Managers Being Replaced?” produced by Digital Marketing Depot and sponsored by Adzooma.
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Article source: https://marketingland.com/ai-and-digital-paid-media-are-ppc-managers-being-replaced-265111