Assembly Lands

Internet company Automattic has
appointed Assembly to be its media AOR for, the client’s publishing platform, following a formal review.

There was no incumbent. currently has an online
search operation in-house, but launched the review in the fourth quarter of last year because it was planning a broader media approach for 2017.

Now, the MDC Partners-owned agency will handle
media strategy, planning and buying, data analytics, and modeling.

“We selected Assembly because of its data-first approach to performance marketing and an ability to centrally model,
measure, and optimize all pieces of the media plan,” says Chris Taylor, CMO, Automattic. “We’re eager to get new creative into market to start the year off strong.”

The publishing
platform enables users to create sites for small business, blogging, and publishing as well as host sites for brands such as Microsoft, News Corp., and The New York Times. In a survey conducted in
November, 25% of the websites globally use WordPress as their content management system.

The network attracts more than 409 million people viewing more than 15.5 billion pages
each month. And users publish more than 41 million new posts and 60.5 million comments each month.

Article source:

Related Posts