It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your business online, they certainly won’t be completing ecommerce purchases. Related: 4 Unexpected Ways Your Website Could Be Making More Money However, it seems as though every business in 2018 has gone...Read More
Google’s John Mueller felt the need to explain on Twitter that there is no penalty for using or not using Google Analytics on your web site. Google doesn’t rank a web site any better or worse because you use or don’t use Google Analytics. Here is John’s tweet: Just to be clear: there’s no penalty...Read More
Audiences are the dotted lines that have the potential to connect nearly all of our digital channels. Audiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in other channels. Using audiences within paid search, we can strategically share content based upon where the prospect...Read More
Google first showed off its phone-calling bot, Google Duplex, in May, demonstrating how the software can make a call that sounded convincingly like a real person. Now, Google has announced a rollout for Duplex, starting this summer. In this Tuesday, June 26, 2018, photo Nick Fox, VP of Assistant and Search for Google, talks about...Read More
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Technology will keep on transforming the way humans live – we all get that. Ecommerce changed the way we shopped, SEO changed the way we searched and consumed information, and now, voice is changing the way we engage with our devices. Ironically, it seems to be an iconic movement, where tech has enabled humans to...Read More
In many ways, the overhaul that Alphabet/Google (GOOGL) just unveiled for its ad empire is about making better use of Google’s very valuable brand. But a look at the details of the shakeup shows that Google is also trying harder to make its ad offerings play nice with each other, as it contends with tough...Read More
John Lee ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); We’re about to enter the most wonderful time of the year. It’s a time when parents across the land silently...Read More
Google is updating its VR art tool Tilt Brush today, adding a beginner mode for novices, a feature that locks objects in place so you can edit around them, and others. Google acquired the VR studio that made Tilt Brush in 2015 and has since released new features like a multiplayer mode and a Unity...Read More
We knew it was coming, just not this soon perhaps. In March, Google announced that it would retire the old AdWords interface by the end of the year. This week, some advertisers received notifications from Google that their accounts will be switched over to the new interface only, starting in July. At that point, “the...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
