Google: Google Analytics Won’t Hurt Or Benefit Your Search Rankings

Google Analytics Search Console

Google’s John Mueller felt the need to explain on Twitter that there is no penalty for using or not using Google Analytics on your web site. Google doesn’t rank a web site any better or worse because you use or don’t use Google Analytics.

Here is John’s tweet:

He did add that it does help uncover information about your web site and gives you insights into making your web site better:

But having the Google Analytics snippet in your HTML doesn’t give you a ranking boost or ranking decline.

Forum discussion at Twitter.

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