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PPC is not a viable company, McKinsey report shows

Greece’s Public Power Corporation (PPC) is not viable and will need to take specific steps to restore its position, the McKinsey consulting group warned in a report to the company detailing the state of the company’s finances. McKinsey’s five-year plan, revealed by Kathimerini, proposes that PPC improves its operational profits by 500 million euros over...
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Google Introduces Lifelike AI Experience With Google Duplex

Sundar Pichai, chief executive officer of Google Inc., speaks during the Google I/O Developers Conference in Mountain View, California, U.S., on Tuesday, May 8, 2018. Photographer: David Paul Morris/Bloomberg Imagine having an intelligent conversation with a computer. Imagine that the computer doesn’t need to repeat things back to you or ask you to confirm what...
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Old AdWords interface will be phased out by year-end

Google announced Monday that the old AdWords interface will hit the dustbin by the end of the year. Last year, Google rolled out the new interface, which it calls the new AdWords experience, to all advertisers and has continued to add new features. Advertisers have been able to toggle back and forth between the two....
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Ask the SMXperts: The latest in advanced technical SEO

The Ask the SMXpert series continues the question and answer (QA) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s QA is from the Latest in Advanced Technical SEO session with Dawn Anderson, Bastian Grimm and Brian Weiss, with an introduction from moderator Michelle Robbins. Michelle Robbins Technical SEO is the foundation...
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7 Google Analytics Tools You Must Have in 2018

Google Analytics is a powerful tool in its own right, but with the addition of further tools, our job as marketers or digital analysts can be made that bit easier. There are a plethora of tools available on the internet that can help you, but we are going to focus on a select seven –...
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Stay sharp and relevant with ongoing PPC training

The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers must be more customer service- and business-oriented than ever before. Being strategically proficient is no longer a luxury — it’s a requirement. The challenge pay-per-click (PPC) professionals and...
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Get to know the new Google News app

Earlier this week Google unveiled a brand-new Google News app during the opening keynote of Google I/O. The new app uses artificial intelligence and machine learning to tailor each user’s news app to fit his or her personal interests. The app replaces the Google Play Newsstand app on iOS and Android. It’s slowly rolling out...
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Old AdWords interface will be phased out by year-end – Search …

Google announced Monday that the old AdWords interface will hit the dustbin by the end of the year. Last year, Google rolled out the new interface, which it calls the new AdWords experience, to all advertisers and has continued to add new features. Advertisers have been able to toggle back and forth between the two....
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Ask the SMXperts: The latest in advanced technical SEO

Dawn: There are many reasons and areas around voice search that make it challenging. There are still many challenges with natural language processing, such as the use of pronouns (he, she, they, them, etc.) in spoken conversations. This lack of understanding appears to be particularly problematic for multiturn questions, when the user wants to keep...
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IndieCommerce Webinar: “Quick Start” Setup for Google Analytics, My Business, and Search Console

JoinRenewSearchCreate accountAccount InfoSign In Sign Out Search for Bookstores by Name or Location Store Search Welcome Visitor IndieCommerce Webinar: “Quick Start” Setup for Google Analytics, My Business, and Search Console Printer-friendly versionSend by email On May 10, the IndieCommerce team will lead a free webinar aimed at helping booksellers unravel the mystery of how online...
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