Search engine optimization (SEO) is a complex discipline, but you don’t have to be an SEO guru to help improve your website’s visibility in search engine results. With a little effort and adherence to some best practices, you can help ensure your website gets found online by people looking for the types of products and...Read More
Google has picked iProspect Hong Kong as a Google Analytics 360 Reseller, the first 4As agency receiving this certification in the city. By obtaining the Google Analytics license, iProspect Hong Kong will now be able to offer full web analytics solutions for the toolset including strategy, tagging, implementation, and site analytics. Moreover, the entire consulting team at iProspect...Read More
(NEW YORK) — Two bipartisan groups of state attorneys general are launching separate antitrust investigations into Facebook and Google, adding to regulatory scrutiny of two of the world’s largest and most ubiquitous tech companies. New York Attorney General Letitia James, a Democrat, confirmed the Facebook investigation in a news release Friday, saying the probe would...Read More
Basecamp co-founder and CEO Jason Fried accused the tech giant Google for its advertising practices and called it a “shakedown.” A simple Google search for the word “Basecamp” will end up yielding a slew of search results, out of which the first one or more results are advertisements of other similar services to Basecamp. Fried...Read More
Today’s marketplace demands that SEO practitioners understand more about website development than ever before. You don’t have to know programming to be good at SEO, but a genuine technical SEO has the ability to develop a website using nothing more than a text editor. What SEO practitioners and web developers have in common is that...Read More
Google Ads is an important platform for online merchants. Google Analytics is another. Combining the two provides rich, actionable data to grow traffic and sales — assuming that tracking is set up correctly. In this post, I’ll provide an audit process to confirm proper integration. Syncing Google Analytics and Google Ads allows data to pass...Read More
Major music companies are allegedly spending tens of thousands of dollars to boost view counts on the world’s largest streaming service. How the companies are doing it, though, is entirely legal on YouTube, thanks to a type of Google advertising that one digital marketer describes as “the legit way of juicing streams.” Three sources with...Read More
___________________________ Guest post by Maryn Mcdonnell You probably have dropped quality singles in recent months that are enjoying airplay, but your online presence is dismal. It is frustrating, especially when you need online visibility to promote your concerts. SEO is the acronym of Search Engine Optimization, which is the art of making your content visible...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
