Google has picked iProspect Hong Kong as a Google Analytics 360 Reseller, the first 4As agency receiving this certification in the city.
By obtaining the Google Analytics license, iProspect Hong Kong will now be able to offer full web analytics solutions for the toolset including strategy, tagging, implementation, and site analytics. Moreover, the entire consulting team at iProspect Hong Kong has passed the Google Analytics 360 certification, obtaining advanced qualifications and understanding of analytics, data, and digital marketing strategy.
“Being certified as GA 360 Reseller, it acknowledges our advanced analytic capabilities in data discovery, navigation, strategy and application. And we will offer a unique approach to deploying and enriching our clients’ experiences with Google Analytics Premium,” said Lawrence Yang, managing director of iProspect Hong Kong and regional director APAC.
William Ferrell, head of consulting of iProspect, said that by being a Google Analytics 360 reseller, iProspect Hong Kong will be able to understand media’s impact on the customer journey from impression to purchase while being able to optimise along the way.
“The Google Marketing Platform helps businesses deliver more relevant and effective marketing while ensuring their customers have more control over their personal data. We are excited that iProspect Hong Kong is now a certified Google Analytics 360 Reseller, and we look forward to seeing more agencies on board in the future,” concluded Leonie Valentine, managing director of sales and operations at Google Hong Kong.
Article source: https://www.marketing-interactive.com/iprospect-hong-kong-is-citys-first-4a-agency-certified-as-google-analytics-360-reseller/