March 16, 2018 If beginner’s tips weren’t enough, here are some advanced suggestions. 1. Increase your social and digital footprint I’m not just talking about Facebook and Twitter, though of course those are paramount. I’m talking Crunchbase, Instagram, Google+, LinkedIn, etc. (But not Snapchat—it’s dead). Sharing your content on social channels will help generate user...Read More
Growth solution provider DCMN has introduced DC Analytics to help digital brands track and attribute TV campaigns with a focus on ROI. According to the firm, DC Analytics correlates spot data from TV networks to traffic on a web or mobile presence, in order to measure the impact of media placements. DCMN co-founder and chief...Read More
Google is officially rolling out its Lens feature to Apple iOS devices over the next few weeks. Lens is an on-demand object recognition tool, accessible through the Google Photos app. When users take a photo of a book or painting, for example, Lens recognizes it and spits out information telling you more details about the...Read More
Google announced Wednesday, March 14 that it will be forbidding advertisers from serving cryptocurrency-related ads via its ad network AdWords starting from June 2018, following a similar move made by Facebook back in January 2018. The goal behind the ban, according to Google’s director of sustainable ads Scott Spencer, is to protect the search giant’s...Read More
Are you wondering how your competitors got higher rankings on Google and managed to get so many mentions in the media? Well, while you were busy optimizing keywords for your website’s SEO, your competitors were using public relations (PR) strategies to promote their business and get free links at the same time. Many businesses make the mistake of...Read More
Distil Bot Discovery for Google Analytics is a free offering that will give website owners the ability to understand the impact of bots on their business. The service is provided by Distil Networks, a company specializing in bot detection and mitigation services. How to differentiate a human website visitor from a bot? Search engine crawlers...Read More
The bug that affected Doubleclick on Tuesday, mainly in Europe, also affected Adwords, Google confirmed today, after solving the issue: “the problem with AdWords should be resolved.” According to Google the tags for tracking were loading slowly and some remarketing lists were not collecting data. Here the statement from Google: “An issue in Google’s ads...Read More
Google (goog) will ban online advertisements promoting cryptocurrencies and initial coin offerings starting in June, part of a broader crackdown on the marketing of a new breed of high-risk financial products. Alphabet’s Google announced the decision Wednesday night in an update to its policy, which says it will begin to block ads for “cryptocurrencies and...Read More
Over the past several months, Google has been rolling out new features exclusively in the new AdWords interface, or “experience.” On Tuesday, at SMX West in San Jose, AdWords Director of Product Management Anthony Chavez announced some attention-grabbing new features aimed at improving productivity on the platform. Let’s start with a long-desired addition first. Quickly...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
