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Web Optimizers

Web traffic isn’t a mystery… for $19, Google Analytics will help you unlock data insights

Stop for a second and think. If you’ve got a web presence, but you don’t fully understand the makeup of your audience, what message brings them to your product and the behaviors that satisfy their needs? Why even have a web presence in the first place? It’s not enough to have a website. You need...
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Crypto Advertisers On Google Adwords Report Ad Suspensions And Account Terminations

Some advertisers using Google Adwords to promote cryptocurrency related businesses are seeing a drop in their ad views, with other users posting about suspension of both their ads and their accounts, Finance Magnates reported on March 8. According to data given to Finance Magnates anonymously by an Initial Coin Offering (ICO) marketing company, the views...
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SEO Will Always Be Evolving – Here’s How to Adapt

Angel Niñofranco ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); In the last decade, so-called pundits have claimed that “SEO is dead,” when in reality, only the old ways of...
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Use Google Analytics to Audit PPC Traffic

Pay-per-click advertising is a key revenue driver for many ecommerce businesses. But click costs can be expensive. Ensuring that all clicks are reported accurately in Google Analytics will help make informed decisions. I introduced that topic last year. In this post, I’ll describe a process for auditing the reporting of PPC traffic in Google Analytics....
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Google Is Trying Too Hard (or Not Hard Enough) to Diversify

“My impression is that Google is not sure what to do,” said Michelle Miller, a co-executive director at Coworker.org, a workers’ rights organization that has been working with some Google employees. “It prevents the ability of a company to function when one group of workers is obstinately focused on defeating their co-workers with whatever it...
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The Fifth AdWords Match Type: Phrase Match Modifier

Ian Sherk ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Have you ever wanted to merge Phrase Match and Broad Match Modifier into a single keyword like these people? It...
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Is a 301 or 302 redirect best for SEO? – Search Engine Land

In 2018, there’s still some confusion about which redirect is best to use for search engine optimization (SEO). There are many articles in the search marketing industry on the topic of 301 and 302 redirects, and many suggest that a 302 redirect will not pass PageRank and that 301 redirects are best for SEO. Is...
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Eliminate render blocking of Google Analytics

I have just tested my website on Google’s PageSpeed Insights and it says I need to Remove render-blocking JavaScript of my https://www.WEBSITE.com/google_analytics_auto.js file, which when opened looks like var _gaq = _gaq || []; _gaq.push(['_setAccount', 'ACCOUNT NUMBER-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol...
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Google marks International Women’s Day with a “women led” attribute for business listings

To mark International Women’s Day, Google will start letting business owners identify their listings as “Women led” on Google My Business. Once enabled, this means their business entry on Google Maps or Google Search will display a female symbol captioned “Women led” alongside other attributes, or badges which give users more information at a glance...
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Google To Cancel Inactive AdWords Accounts

by Laurie Sullivan  @lauriesullivan, Yesterday Google plans to delete AdWords accounts that have been inactive for 15 months beginning on March 25. The move is intended to keep AdWords running fast and help advertisers stay within the “manager account limits,” which Google defines as the maximum number of active, non-manager accounts the manager account can...
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RippleSmith Services

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