Individuals on internal teams at agencies and consultancies often have various levels of access to a Google Analytics account. Overseeing all those individual permissions — particularly as people come and go — is getting easier with the introduction of user groups in Google Analytics. Announced last week, user groups can be used to organize access...Read More
When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of questions and their answers from major search and e-commerce sites like Google, Amazon and Bing. Use them to ask any “expert” you may be...Read More
If the mainstream media is a perennial enemy of the right, Big Tech is a fresh and novel foe, arguably more relevant to 2018. Facebook, Google and their ilk are facing tough questions about their inability to police the content they distribute, including Russian propaganda during the 2016 presidential campaign. The companies have also been...Read More
“Time’s Up,” Charlie Wollberg March 1, 2018; Reuters Technology News Thousands of nonprofits all over the country have been racing to meet a deadline set by Google’s AdWords Ad Grant program in December. Many may not demonstrate the necessary five-percent click-through rate over two consecutive months. Doing so means making sure your nonprofit perfects the...Read More
(AP Photo/Jens Meyer) There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, decided to leverage Google AdWords by bidding on the names of executives at the large company. When those...Read More
The First 9 Things You Should Learn In SEO When you first enter the world of search engine optimization (SEO), you may feel intimidated at the sheer volume of things to learn. You know that many professional optimizers have been in the game for over a decade, constantly learning new things as Google comes out...Read More
You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you know the difference between custom reports and advanced segments? Google Analytics lets you get the information...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
