by Jack Loechner , Staff Writer @mp_research, Yesterday According to the “State of PPC,” Hanapin Marketing’s annual survey of the pay per click (PPC) advertising industry, channels like programmatic, native, social, and mobile continue to grow and will not stop trying for a better share in the PPC industry. As the PPC marketplace has become even more complicated,...Read More
Amazon, Apple, Google, Microsoft, and Samsung are all chasing voice-based artificial intelligence with smart digital assistants that you talk to. It’s a future we’ve been promised for years: a computer you can talk to at home, and now the competition to make it a reality is really heating up. While Alexa, Cortana, Bixby, Google Assistant,...Read More
“Give the customer what they want” is a tried and tested method for getting customer engagement and more sales. But what if your customers want something extremely specific? How can you make sure that what you’re showing them is exactly what they want to see? Imagine a situation where you could show your customer what...Read More
Google and other search engines have made it challenging to identify the keywords that drive organic traffic to websites. Jill Kocher’s article, “Understanding Google’s Keyword ‘Not Provided’ Data,” provides a history and solutions for dealing with the lack of organic search keywords. In this article, I will explain a process for optimizing keywords that drive...Read More
Alphabet’s Google unit later this week will make its shopping service a stand-alone business within Google’s operations and require it to bid against other sites for ad placement at the top of search results, says a person familiar with the company’s plans. The company will make the change to try and satisfy European antitrust regulators...Read More
Analyzing those multiple interactions between large sets of data was made easy by BigQuery. However, you may not think that on days when you wanted multiple streaming of exports and were limited to thrice-a-day only. Right then, call your Big Data and Cloud freaks and dish out a party! Google Analytics (GA) BigQuery data can...Read More
While running a successful advertising campaign can be complex at the best of times, it presents a special challenge to small industrial manufacturers. It’s one thing to advertise a widely understood product, such as a running shoe or blender, to a large consumer market. It’s another thing entirely to sell a manufacturing capability that’s only really...Read More
AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads. Showcase ads feature three product images from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser groups together. Google first introduced showcase...Read More
The power of search engine optimization is stronger than ever before: As many as 75% of users never scroll past the first page of search engine results, according to stats compiled by Search Engine Journal. This is reason enough that you need to employ good SEO techniques and get your business to rank on page...Read More
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