There is arguably no free resource that’s more valuable to today’s online business than the Google Analytics platform. It’s a tool that would normally cost thousands of dollars per year, but is Google’s gift to you. Having said that, are you making the most out of the platform by tapping into the “goals” feature? Tracking...Read More
About Jen Rubio Jen grew up in Western New York, where she received a degree in Journalism and Mass Communication from St. Bonaventure University, and later relocated to Phoenix in 2009. She has worked with a variety of businesses doing content writing, SEO, and PPC advertising. In her free time, Jen likes to travel, go...Read More
Google has bought Senosis Health, a startup that turns smartphones into medical devices and collects various health stats, reports GeekWire. The Senosis apps can monitor lung health and hemoglobin counts, among other things, using functions on a smartphone including its accelerometer, microphone, flash and camera. For example, to measure the hemoglobin, Senosis’ app uses the...Read More
Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with AdWords app-install campaigns since that time. Now the company is moving all app-install ads under the umbrella of UAC. Google said that as of October 16, all app-install campaigns will run as UAC ads. All...Read More
Lisa Raehsler Back-to-school shopping season is a busy and exciting time for retailers. It is the second largest retail spending holiday for online and in-store and contributes to 17 percent of the total year sales. In 2016, consumer spending on back-to-school products was a whopping $75.8 billion. The opportunities for retail sales lie in both...Read More
So far in 2017, we’ve seen location extensions for display, automated call extensions, a global rollout of price extensions, and most recently, call extension bid adjustments. Google AdWords extensions are more powerful than ever, and they just got another major mobile upgrade. Mobile sitelinks are becoming interactive, while callouts and structured snippets are gaining more real...Read More
Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » Editor’s Note: In “Tough Love Tuesday,” our first-ever summer success series, we’re connecting side-hustling entrepreneurs with support, resources and advice from amazing experts. Sign up for our email newsletter to be notified about our Tuesday...Read More
Matt Southern Google has announced its AdWords ads will undergo one of the most significant makeovers in recent memory later this month. The forthcoming updates will apply to mobile ads only, and will change how sitelinks, callouts, and structured snippets are displayed. Sitelinks Carousel Google will be introducing a sitelinks carousel to AdWords ads, which...Read More
TL: Think about how someone might search online, for the kinds of products or services you offer. For example, consider a problem for which your product or service offers a solution, and build keywords around fixing that problem. Do your keyword research, to figure out how many searches each keyword gets on a monthly basis,...Read More
Analytics Intelligence introduces query and response to Google Analytics and Google Analytics 360 PHOTO: Diego PH People are getting more and more accustomed to asking their computer devices questions these days, so it shouldn’t be surprising that software outside of virtual assistants is beginning to accommodate those behaviors, too. Nor should it come as a...Read More
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