Google quietly announced both on Twitter and on Google+ that you can now compare two different date ranges within the AdWords Report Editor. AdWords Report Editor launched in 2015 and wow’ed advertisers. But up until now, you couldn’t run a report for a specific date range and then compare it to how well you that...Read More
Can people find your business online? What if they don’t know your shop by name? If they’re looking for a body shop online, will they be able to find you? They will if you have a number of things in place, such as having your website optimized well enough that search engines can clearly determine...Read More
If you’ve got a question about your website or app data, you’ll soon be able to ask Google Analytics directly. In other words, if you’re wondering “What’s the trend of mobile versus desktop traffic last week?” or “How many new users did we have yesterday?” or “What were our top countries last month?” you won’t...Read More
Lisa Raehsler Back-to-school shopping season is a busy and exciting time for retailers. It is the second largest retail spending holiday for online and in-store and contributes to 17 percent of the total year sales. In 2016, consumer spending on back-to-school products was a whopping $75.8 billion. The opportunities for retail sales lie in both...Read More
Last week, an advocacy group called Campaign for Accountability (CfA) released a list of academics and policy experts who had received funding from Google in the last few years. That created quite a stir, especially because many of the scholars on the list didn’t think they should have been included in this list in the first...Read More
Matt Southern Google AdWords has rolled out the ability to remarket search ads to those who have watched a business’s YouTube videos. YouTube already allows advertisers to remarket YouTube ads to people who have previously interacted with their channel. Now, that same list of people can be used with remarketing lists for search ads. This...Read More
Pexels.com 7 Signs Your SEO Strategy Is Not Sustainable Search engine optimization (SEO) campaigns need to be results-driven, manageable, and cost-effective, and it makes intuitive sense—after all, these qualities should realistically apply to any marketing campaign. However, your SEO campaign needs one extra ingredient if it’s going to succeed—sustainability. Why sustainability? Sustainability here refers to...Read More
One of the biggest challenges of working in the digital marketing analytics field is finding quality talent. Much of what we do day-to-day still isn’t taught in universities. Standards for credentials are generally low, so most certifications don’t carry much authority. As an industry, we’ve scarcely agreed on what to call anything, so it’s difficult...Read More
Chaitanya Chandrasekar Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, beyond more qualitative channels like PR and content. This is good news for digital advertisers. But does Google have other...Read More
Matt Southern Google AdWords has rolled out the ability to remarket search ads to those who have watched a business’s YouTube videos. YouTube already allows advertisers to remarket YouTube ads to people who have previously interacted with their channel. Now, that same list of people can be used with remarketing lists for search ads. This...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
