‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...Read More

The customer journey has become increasingly complex over time, with users often switching back and forth between desktop and mobile and various channels before buying. It is thus fairly challenging for marketers to gain an accurate and complete view of their customers’ paths to purchase. Two great tastes. Google has historically had two separate tools...Read More

Google is shutting down its Trips app for mobile phones, but is incorporating much of the functionality from the service into its Maps app and Search features, according to a statement from the company. Support for the Trips app ends today, but information like notes and saved places will be available in Search as long...Read More

HTF MI released a new market study on Global Online Display Advertising Platforms Market with 100+ market data Tables, Pie Chat, Graphs Figures spread through Pages and easy to understand detailed analysis. At present, the market is developing its presence. The Research report presents a complete assessment of the Market and contains a future trend,...Read More

Did you know that 45% of digital touchpoints aren’t visible via traditional marketing attribution tools? The advanced capabilities of Google Analytics and Facebook Attribution offer a workaround. In this article, we discuss: 3 things to remember when using Google Analytics for marketing attribution How to set up Facebook’s Attribution platform Which of the two belongs in...Read More

Ads on Google is a blessing to online marketers. What makes it more attractive and best is that the advertisement is paid only after the dormant customers have seen the ad. In other words, the investment return from the online marketing campaignsolely depends on how the marketers select the Adwords. There are a few common mistakes...Read More