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Web Optimizers

The SEO Maturity Curve: Enterprise Scale & Development

The SEO industry continues to evolve and develop at a lightning pace. Over the past few years, there have been multiple algorithm updates and changes that have impacted search strategy. Mobile has also become a dominant platform for the online consumer, which means that brands’ messaging must be optimized to meet the demands of these users....
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Learning more about Google’s self-driving cars made me terrified to ever drive …

Jacqui See Also I knew that Google’s self-driving cars looked adorable, but the full scope of how dramatically their technology will change the world really hit me earlier this week. At a panel Google hosted to update the press on its progress, the company dished out some dazzling stats, like that its self-driving automobiles have...
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Terry and Clarence Low, Bits ‘N’ Bytes: WordPress has its upsides and downsides

Q I’ve heard that WordPress is a very popular web tool for building websites. What are the pros and cons? A WordPress is indeed a very popular tool for building websites and blogs and as a Content Management System (CMS). At last count some 75 million sites worldwide use the free platform with its open...
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SEO 101: 5 Things Small Business Owners Should Know About #SEO Friendly Web Design

As a small business owner getting ready to build your first website or redesign your existing one, you might wonder what you should be considering in terms of making your web design search engine friendly. There are lots of things to take into account, but here are the five key things that you should know...
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Google Becomes a Part of Alphabet: What You Need to Know

The close of trading today will spell a new era for Google as the search giant becomes a part of new holding company Alphabet Inc. Google announced today it expects stock from “Google Inc.” will transfer to “Alphabet” at the close of the business day. Google’s Class A and C stocks will swap the Google...
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WordPress Jetpack Plugin Patched Against Stored XSS Vulnerability

After a few critical bugs were recently discovered and patched in the core WordPress engine—a rarity with WordPress-related security issues—order has apparently been restored with the discovery of a critical vulnerability in a popular plugin. Insecure plugins have been at the heart of numerous attacks launched from compromised WordPress site. One was patched this week in...
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Know Thy Enemy: Local SEO & The Art of War

The art of war is of vital importance to the state. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected. Sun Tzu, The Art of War The Art of War is a book written...
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Better Password Masking in Your WordPress Forms

Password masking is a technique used by developers to prevent someone from reading the password on the screen while the user is typing the password. However, password masking ends up causing many problems when it comes to the user experience. In this article, we will outline some of these issues caused by password masking and...
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Using Component Metrics In Your SEO Analysis

There are a lot of great SEO performance ranking tools out there, many with unique features that add real value for a search marketer attempting to report clearly on performance improvements. But can SEO learn from PPC and start isolating performance components better to allow for real analysis? I think so — which is why I’ve...
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Top 5 SEO Questions at Practical Ecommerce Ignite 2015

During my search engine optimization sessions at Practical Ecommerce Ignite 2015, the inaugural year of this amazing event, so many ecommerce marketers came up to ask questions. Some of these were really tough, like “What are the best keyword research tools for Amazon?,” which I answered in my post last week. Beyond that, here are the...
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