When it comes to digital marketing, SEO can seem like a transient tactic to master. Beyond appearing on the first page of a search query, SEO goals can be unclear. Our understanding of how searches are conducted is constantly improving, just as the algorithms are constantly changing. But for all its difficulties, SEO continues to...Read More
This spring, Google showed the world a radical plan to reshape how we use our phones. A new feature called Now on Tap would surface relevant information within whatever app you happen to have open, sourced from the Web and other apps. It’s a near-magical way for users to avoid tedious app switching, one with...Read More
Automattic, the Californian company behind the popular WordPress blogging system, has been given 17 days by the High Court to identify the author of an anonymous blog it hosts that attacks the management of exploration company Petroceltic International. Petroceltic and its two most senior managers, chief executive Brian O’Cathain and finance director Tom Hickey, also...Read More
SEO audits are generally conducted to evaluate the status of, and identify any issues with, a website’s technical setup, content, linking and overall organic search performance. However, an audit should do more than this. It should enable you to discover growth opportunities — and it should help you to prioritize your SEO actions based on how critical they are and...Read More
WordPress has released version 4.3 of its content management system, which is now available as an update in your dashboard. Version 4.3 comes with several new options for easier customization — the most notable of which is the ability to modify navigation menus in the customizer. Using the WordPress site customizer you can create menus,...Read More
Fathead When Larry Cunningham published his book on the management lessons of Berkshire Hathaway and Warren Buffett, his first book-tour stop last fall was at the Mountain View, Calif. home of Google. More than 100 people showed up, and apparently they listened. Pundits have spent the week debating whether Google’s GOOG, +0.14% GOOGL, +0.15%  plan...Read More
[Guest post by Samuel Dawson from Designs2HTML] With the internet becoming one of the most sought-after platforms for performing multiple purchases, it has become imperative for the e-commerce merchants to have an e-store that’s capable of wooing the customers instantly. Despite its popularity as a CMS(Content Management System), WordPress has been considered as one of the most specialized...Read More
Editor’s Note: Meet Jill Kocher at Ignite 2015, our conference on Sept. 16 and 17 in Dallas, where she’ll present two sessions: “The Essential SEO Checklist for Ecommerce Companies, for 2015†and “Keyword Research for SEO Success: How Do Consumers Search for Your Brand and Products?†Metadata is simply data about data. Data sounds like...Read More
Here’s the multibillion-dollar question of the moment: Does Google’s restructuring signal a huge deal is in the works? In the days following the announcement that Google will become a subsidiary of a new parent company called Alphabet, many have speculated the move was partly motivated by a desire to make big acquisitions—a la Berkshire Hathaway....Read More
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