This is part 2 of 2 in a series of articles where I am laying out a vision to bring more objectivity to SEO, by applying a search engine engineer’s perspective to the field. If you haven’t yet, please read up on the first of this series, where I present a step-by-step way to statistically...Read More
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There are many reasons you should be using WordPress for your corporate website. This content management system, or CMS, is one that you can be happy with due to its popularity, extensibility and ease of use. Find a good website designer and hosting provider that lets you use this CMS …and you will be very...Read More
Whether you’ve decided to purchase a new domain or update your existing website, it’s essential to plan ahead to avoid potentially devastating SEO issues. Website relaunches, especially those that involve a change of domain, can dissolve a brand’s digital footprint and negatively impact sales driven from search. You can protect the search equity you’ve worked hard to build and discover new opportunities...Read More
Google doesn’t host many events—there’s no quarterly launch cycle, like there is with Apple, or the scattershot “Hey we have a new phone!†approach from LG or Samsung. It doesn’t really show up at CES or MWC. Instead, there’s Google I/O. I/O, like Google, is heavy on explanation and theatrics. The keynotes are always long,...Read More
Sometimes you can smell when it’s not going to end well. It’s almost like there’s a taste in the air. It started with a routine email message in my inbox. But after reading the first few words, I knew this was going to be one of those. Here’s how it started: “We bought the seamless...Read More
Keeping up with the ever-evolving SEO industry can seem like a pain, but it’s a requirement for anyone that wants to stay relevant in this digital age. If you ignore these concepts, you risk finding yourself plagued with penalties and poor rankings. And when your business relies on search traffic, these negative effects can have...Read More
Google wasn’t always the world’s third most valuable brand. Long before it was a go-to verb, it was an obedient digital dog, merely finding and retrieving stuff, playing fetch for Internet users over and over again. Eventually the little G — which started in 1995 as a Stanford University Ph.D. research project — grew into...Read More
Microsoft announced a new partnership today that makes it a lot easier to transfer your OneNote writings over to WordPress. The company has created a WordPress plugin that inserts a OneNote button into your editor. When clicked, you’ll be able to search for the specific onenote page you’d like to publish. As OneNote documents are...Read More
Local search engine optimization (SEO) is crucial for brick-and-mortar or service businesses seeking to capture local customers who might be searching for you online. By optimizing your website, as well as your business listings on external sites (like Google My Business or Yelp), you can gain visibility in search engine results when someone is looking for the product(s) or...Read More
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