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Web Optimizers

Meet the man responsible for Google’s billion-dollar acquisitions

GoogleGoogle VP Don Harrison. See Also Over the years, Google has acquired more than 180 different companies.  On its top ten acquisitions alone, it has spent more than $24.5 billion dollars.  That’s a lot of money, but Google has learned how to make the most of those purchases. Time Magazine recently wrote that the company...
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WordPress munching contagion turns Linux servers into spam bots

The Mumblehard malware is turning Linux and BSD server into spam-spewing zombies. Security researchers at ESET have logged over 8,500 unique IP addresses during a seven-month research period looking into the junk-mail-linked malware menace. Mumblehard is made up of two different components. The first component is a generic backdoor that requests commands from its command...
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How Not To Do Local SEO In A Post-Pigeon Era

Not long ago, I wrote an article, explaining everything you need to know about Google’s Pigeon update, the algorithm change that took local search by storm. Today, I’m publishing another article on Pigeon. Why? Because in spite of the local SEO shakeup, a lot of marketers are still doing it wrong. I understand why this...
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Why Google Plus Failed, According to Google Insiders

Adam Berry/Getty Images By Lisa Eadiciccio Google is changing its strategy with Google Plus. In a sense, it’s giving up on pitching Google Plus as a social network aimed at competing with Facebook. Instead, Google Plus will become two separate pieces: Photos and Streams. This didn’t come as a surprise — Google Plus never really...
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WordPress e-commerce plug-in puts over 5000 websites at risk

TheCartPress, an e-commerce plug-in used on thousands of WordPress-based websites, has several high-risk vulnerabilities. There are currently no fixes available for the flaws and, according to its developer, support for the plug-in will be discontinued on June 1st. The vulnerabilities could allow attackers to “execute arbitrary PHP code, disclose sensitive data, and perform Cross-Site Scripting...
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Should You Manage SEO In-House Or Work With An Agency?

For most entrepreneurs, especially those of new or small businesses, the prospect of SEO is burdened by one major factor: cost. Optimizing for search engines is a long process, and as a result, its ultimate payoff is delayed and uncertain. Paying a fixed rate for your SEO efforts over the course of several months would...
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Google Announces Partnership With Newspapers In Europe

After years of arguments over how its Google News service handles content in Europe, Google is offering both money and cooperation to large publishers in several EU countries. Acknowledging past mistakes, a Google executive says, “We are a teenage ‘tech’ company after all!” Last December, Google shut down its Google News page in Spain, after...
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Comments considered harmful: WordPress web hijack bug revealed

A frustrated Finnish security researcher has gone public with a vulnerability in WordPress that lets attackers hijack website admin accounts. The flaw was found by Jouko Pynnönen, and is a cross-site scripting (XSS) bug similar to one patched last week. It is buried within the widely used web publishing software’s comments system. The vulnerability is...
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SEO Reports Sending The C-Suite To Sleep? Bring Out The Graphs

Let’s face it… long SEO reports can be tedious to read. However, SEO reports are also vital components of what you do — so how can you help key stakeholders (like the C-suite) absorb salient information and better understand the value you bring without putting them to sleep at their desks? The answer is simple. Compile your profit and loss...
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Google executive killed in Nepal earthquake while hiking Everest

Google executive Dan Fredinburg died while climbing Mt. Everest during the massive Nepal earthquake on Saturday. Fredinburg was privacy director for the company’s Google X team, which is responsible for some of the search company’s more forward-thinking initiatives, including driverless cars and Google Glass. A frequent and experienced climber, Fredinburg was scaling Everest with two...
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