Jessica Bowman at SMX Advanced 2019. Google’s SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren’t just on the surface, either: Google is becoming less search engine, more portal, said Jessica Bowman, CEO of SEO In-house and Search Engine Land editor at large, during her keynote...Read More
Lead generation is an ever-growing and important area for any B2B company. Getting constant access to new leads, people to contact and email has become one of the most important areas for growth and success in all industries. The release of Web Leads 3.0, the new extension for Google Analytics, means that search terms can now be...Read More
ATHENS (Reuters) – Greece’s Public Power Corp (PPC) said on Wednesday that a 1.4 billion euro ($1.6 billion) coal-fired plant project is at risk without a capacity remuneration mechanism, following a jump in carbon emissions costs. Capacity mechanisms are measures introduced by some EU member states to compensate power producers for making available electricity. They...Read More
SAN FRANCISCO — Google pledged $1 billion worth of land and money on Tuesday to build affordable housing in the San Francisco Bay Area, the latest effort by tech industry leaders to address housing shortages near their headquarters. Sundar Pichai, Google’s chief executive, said in a blog post that the company planned to repurpose at...Read More
Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically. Before programmatic ad buying, digital ads were bought and sold by human ad buyers and salespeople, who can be...Read More
A digital publication dedicated to covering AI and futuristic technologies. Learn how machines learn, think and work. Keep up with the changing universe of intuitive technologies through news, views and interviews with industry leaders. A resource on the future of technology and what it can do to for you.Read More
Perhaps no advancement over the past decade has had more of an impact on paid advertising, especially with Google Ads (Google AdWords) and Facebook PPC than Artificial Intelligence (A.I) says Maria Johnsen the multilingual seo and A.I influencer. The advancement in artificial intelligence in terms of technology has allowed for the compression of information so...Read More
Here’s a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a search-engine-optimization specialist is $65,000, according to Glassdoor. That’s before benefits and other internal costs. The SEO industry does not have standardized job titles, so “specialist” can...Read More
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