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Web Optimizers

With The Auto Industry Facing A Dead End, Google Turns The Corner (Driver …

Google has made no secret that the next phase in developing its self-driving car is to get rid of the steering wheel and pedals. And when it announced the truly autonomous, robotic vehicle in May it even showed off a video of some members of the public taking a ride in a prototype. But over...
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The New Economy Asks: "Is SEO Dead?"

LONDON, ENGLAND–(Marketwired – Oct. 8, 2014) – Since search engine optimisation (SEO) emerged as a marketing method 16 years ago, analysts have claimed time and again that it is on its last legs. However, here we stand in 2014, and still SEO is as potent as ever. But there have been changes. In the new...
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Google Brings Security Staff In-House: A New Trend?

It’s a common to hear that a company will spin off part of its workforce to contractors, but not the idea of bringing workers, often low-paid, back into a corporate environment. So the news that Google Google would bring its security workers back in-house from a contract firm was unusual. More than a rumor, here’s...
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Longreads membership contributions now go directly to publishers and writers …

Longreads today announced that the money received from paid memberships will go directly to publishers and writers. Furthermore, WordPress.com will now match all member contributions. Back in April, WordPress.com parent company Automattic acquired Longreads, a service that gathers long-form online content (1,500 words minimum) and offers it to readers via email subscription. Terms of the deal...
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5 Ways Google Is Changing SEO

Just a few years ago, search-engine optimization was widely considered a specialized knowledge of how to manipulate Google’s search rankings with clever, secret tactics. While that was an accurate assessment then, the SEO industry has matured. It is now a dynamic, multifaceted online-marketing discipline that transcends clever trickery, and has become an essential requirement of expertise...
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Book Review: ‘How Google Works’ by Eric Schmidt and Jonathan Rosenberg

Google, a company that most every PC or smartphone owner interfaces with in some way, can be seen as a company of some contradictions. From the start, it has held itself up as a force for good, using the mantra “don’t be evil” even as it has pushed the limits of privacy. Google is well...
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Our Best WordPress Plugins, Resources and Tips for Business

WordPress is a trusted website building and blogging platform that’s proven popular among small business owners. It allows for easy updates and plenty of customization. And while it appears simple on the surface, there’s a lot to consider when managing a WordPress site. We’ve been covering updates and providing resources for our readers who operate...
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Become Search Engine Smart By Reading “SEO Like I’m 5″

An excellent read with strategies to implement immediately. The perfect book for non-technie small business owners or entrepreneurs who want to get SEO smart in a DIY fashion so they can do it themselves. I’ll bet you want more traffic to your website. I know I do. Because more of the right traffic means more...
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Celebs threaten to sue Google over response to nude-image hack

Google is next in line to face the wrath of celebrities that were victims of last month’s nude-image hacking scandal. In a broad indictment of the search giant, Martin Singer, an attorney at Lavely Singer in Los Angeles, said that Google’s conduct was “despicable [and] reprehensible” when, his clients believe, the company did not “act...
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WordPress and other CMSs are ‘inherently insecure’

A large proportion of websites are not standalone sites in their own right, but creations based on CMSs such as Drupal, WordPress, and Joomla. This is particularly true for personal blogs, but using a CMS as the basis for a site has been increasingly popular among larger companies. CMSs are used because they allow for...
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