Web Optimizers

Google Analytics: Introduction to Cross-device Reporting

There has been a seismic shift in website traffic in the past several years, from desktop to mobile. Thus gaining insights into mobile shopping behavior is essential for ecommerce merchants. Google Analytics has rolled out the beta version of cross-device reporting to inform merchants of how their shoppers are interacting via multiple devices. Cross-device Reporting...
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Landing Pages Make or Break Your PPC Campaign

Your PPC campaigns don’t exist in a vacuum. Your website’s ability to convert relevant traffic to sales or leads is critical to the success of not just your PPC campaigns, but your entire digital presence. PPC campaigns are designed to drive the best possible conversion-ready traffic to specific landing pages. But those landing pages exist...
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7 Ways to Improve Your Website’s SEO

One of the primary challenges for any small business in 2019 is visibility. After all, you might have an amazing business and a beautiful website, but it won’t matter if potential customers can’t find you. That’s where search engine optimization (SEO) comes in. SEO, in a nutshell, is the art and science of raising your...
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College 101: 3 Ways to Optimize Your Blog Posts for SEO

A strong search engine optimization (SEO) strategy is the key to attracting new customers to your business. While there are many components to SEO, an onsite blog is an often overlooked tool. You can create shareable content, improve keyword rankings, and reduce your site’s bounce rate by keeping up with a blog.  However, you first...
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How to create Google Analytics traffic and conversion rate reports

Google Analytics can provide a wealth of information on how your website’s performance varies depending on what day or time it is. This can help you spot trends which can be invaluable when deciding how to best to use your budget for activities like pay per click advertising. The traffic on most websites follows a...
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How To Get The Most Out Of Your PPC Campaigns In 2019

As a marketer, you want to get the most bang for your buck. And in a world as competitive as search marketing, achieving high returns on investment (ROI) consistently can be a dream. Fortunately, companies always seem to be rolling out new features for advertisers to help them reach their audience. For example, Google announced...
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Should you do 100% of your SEO in-house?

This is the first installment of our new series on in-house SEO in which we’ll dig into the operational challenges and opportunities that managing search engine optimization in-house presents. I’m a big fan of managing SEO in-house, yet, I usually find that doing 100% of the work in-house is not the best approach for most...
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Get lead scoring data in Google Analytics with Google Tag Manager

Ruth Burr Reedy, VP strategy at UpBuild, speaking at MarTech Conference 2019 in Boston. “These are the wrong kind of leads.” Sound familiar? If you’re a lead generation marketer, it’s an unwritten right of passage to get that complaint from your sales team. Perhaps you are generating more leads, but they’re coming from higher funnel...
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PPC For Manufacturing: What Is Paid Search?

PPC (Pay-Per-Click advertising) is an amazing tool for reaching customers online. It acts as a pull marketing technique that brings customers to you based on their searches and it’s a win-win when executed properly. Through PPC, advertisers pay only when a user clicks on their ad; these clicks increase site traffic and, ultimately, also increase...
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What Is Link Building? (+Why It’s Crucial for Your E-Commerce Business)

You just got off the phone with a business partner, and they told you SEO is the only form of marketing that does not take time or money consistently. Article source:
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