Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced SEOs. Unlike Google’s other video series, hosted by Googlers such as John Mueller and Martin Splitt, this one is going to be entirely animated. Perhaps Google thinks an animated series is more accessible for beginners?...Read More
What in the world could Google’s SafeSearch possibly teach us about becoming better digital marketers? Turns out, a whole lot, because it perfectly illustrates how algorithms are used to automate search and those same principles used by Google can help PPC pros improve their game. When Google automates nearly every aspect of search marketing, you...Read More
There has been a seismic shift in website traffic in the past several years, from desktop to mobile. Thus gaining insights into mobile shopping behavior is essential for ecommerce merchants. Google Analytics has rolled out the beta version of cross-device reporting to inform merchants of how their shoppers are interacting via multiple devices. Cross-device Reporting...Read More
Your PPC campaigns don’t exist in a vacuum. Your website’s ability to convert relevant traffic to sales or leads is critical to the success of not just your PPC campaigns, but your entire digital presence. PPC campaigns are designed to drive the best possible conversion-ready traffic to specific landing pages. But those landing pages exist...Read More
One of the primary challenges for any small business in 2019 is visibility. After all, you might have an amazing business and a beautiful website, but it won’t matter if potential customers can’t find you. That’s where search engine optimization (SEO) comes in. SEO, in a nutshell, is the art and science of raising your...Read More
A strong search engine optimization (SEO) strategy is the key to attracting new customers to your business. While there are many components to SEO, an onsite blog is an often overlooked tool. You can create shareable content, improve keyword rankings, and reduce your site’s bounce rate by keeping up with a blog. However, you first...Read More
Google Analytics can provide a wealth of information on how your website’s performance varies depending on what day or time it is. This can help you spot trends which can be invaluable when deciding how to best to use your budget for activities like pay per click advertising. The traffic on most websites follows a...Read More
As a marketer, you want to get the most bang for your buck. And in a world as competitive as search marketing, achieving high returns on investment (ROI) consistently can be a dream. Fortunately, companies always seem to be rolling out new features for advertisers to help them reach their audience. For example, Google announced...Read More
This is the first installment of our new series on in-house SEO in which we’ll dig into the operational challenges and opportunities that managing search engine optimization in-house presents. I’m a big fan of managing SEO in-house, yet, I usually find that doing 100% of the work in-house is not the best approach for most...Read More
Ruth Burr Reedy, VP strategy at UpBuild, speaking at MarTech Conference 2019 in Boston. “These are the wrong kind of leads.” Sound familiar? If you’re a lead generation marketer, it’s an unwritten right of passage to get that complaint from your sales team. Perhaps you are generating more leads, but they’re coming from higher funnel...Read More
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