Keeping track of when your ad tests have enough data to be concluded can be a real challenge when you may have dozens of different ad tests running within an account. The most common way to split test revolves around labeling sets of ad copies “Ad copy 1” and “Ad copy 2” and using the...Read More
Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine optimization has either stayed the same or has become...Read More
A recent study has revealed that Adobe Analytics provides customers with a 224% ROI and a 13% increase in conversion rates. This new user friendly interface is key when surfacing actionable insights from your customer’s data. Adobe Analytics analyzes your customer data in real time, and will seamlessly integrate with other Adobe Experience Cloud solutions....Read More
In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users. Now, device targeting is streamlined. We can use a one-size-fits-all approach to ensure ads are shown on mobile devices with little effort. But does one size fit all? In gaining convenience,...Read More
What’s trending in content marketing and SEO these days? Let’s say this: Content is more important than ever. More specifically, quality, media type, authenticity, and audience targeting all come into play if you want to win with readers and Google. Ready to learn more? These are the five content marketing and SEO trends you need...Read More
Digital marketing has evolved significantly over the last couple of decades. The days when you could stuff your content with keywords and rank on top of the search engines are long gone. Today, the frequently changing search engine algorithms, cut-throat competition and the push towards paid advertising have rendered it difficult for brands to get...Read More
In a Webmaster Hangout, Google’s John Mueller answered a question from a web publisher who asked what to do about a suspected negative SEO attack. The web publisher asked if he should wait until he received a manual action from Google. Here is the question: “My website gets hundreds of links that seem to be...Read More
Google has come under increasing scrutiny this week after two reports revealed alleged abuses and mistreatment of the tech giant’s massive contractor workforce, which now outnumbers its full-time employees. These workers, hired through outside agencies, have inferior or no benefits and less legal recourse than Google’s full-time employees. Also at the heart of their complaints...Read More
You have created a product or service and now want to get it to the masses as quickly as possible. But which marketing channels should you invest in? Online marketing expert Neil Patel came up with some possible answers by studying 208 companies’ marketing efforts; he found that nearly 60 per cent of those companies’...Read More
Someone asked me about using the disavow tool to combat negative SEO and regain lost rankings. The following is a detailed explanation of what is typically involved with finding a solution for a negative SEO attack. Disavow Tool of Limited Usefulness John Mueller posted in Reddit that many inside Google feel that the disavow tool...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
