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Web Optimizers

Analyze Click Paths in Google Analytics to Improve Conversions

Monitoring the navigation of visitors can help ecommerce merchants identify bottlenecks to the checkout page. There are two ways to analyze paths in Google Analytics: Behavior Flow and Navigation analysis. Behavior Flow Reporting To view this reporting, go to Behavior Behavior Flow. In Google Analytics, go to Behavior Behavior Flow. Click image to enlarge. Behavior...
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Here Is Everything Google Announced At Its I/O Conference

Later this morning, Google CEO Sundar Pichai will give us a glimpse of what’s new and what’s next for the tech giant at today’s annual I/O developer’s conference. It’s where the company reveals product updates for Android, Assistant, Gmail and a slew of other services; We’ll be on the ground in Mountain View, CA covering...
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Learn how to get better returns from Microsoft Ads

Note: On April 29, Microsoft announced the rebranding of Bing Ads to Microsoft Ads. Microsoft Ads have always played second fiddle to Google AdWords, and the reason is seemingly obvious. Clocking in at 3.5 billion searches per day, the vast majority of searches go through Google and its related platforms. Because of this, Microsoft Ads...
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MountainTop Data: Website SEO Ranking Jeopardized Without Email Marketing

Sky Cassidy, CEO of MountainTop Data, analyzes how the quality of emails will generate SEO success for marketers. “The quality of the data in your distribution base is going to target your campaign’s product and how that product links your market to your website is going to drive your success” LOS ANGELES (PRWEB) May 06,...
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How to use Google Analytics: A beginner’s guide to Google’s service for website-traffic analytics

The standard version of Google Analytics is a free online tool that Google provides to help you understand, analyze, and improve your website traffic. It’s easy to create a Google Analytics account and start tracking your site performance, as long as you can edit your site’s HTML tag. There are a lot of reports available...
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5 Demand Generation Tactics That Work in PPC

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Google hardware chief Rick Osterloh is just getting started

More than most companies, Google might be well positioned to offer appealing phones without luxury-item price tags. Already, most of the most interesting things about its devices involve advances in software rather than hardware, such as the Pixel’s AI-infused Night Sight camera mode. “A lot of the future innovation, in our opinion, is going to...
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Don’t rely on Google Ads reporting for Apr 30, May 1

A notice to users about a reporting issue in Google Ads. This article has been updated with more information. Google Ads is currently alerting users that there is a reporting issue affecting this week’s data. What’s the notice? A notice that appears in the web UI at sign-in says, “Google Ads reporting for April 30...
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SEO for Events: 5 Tips to Increase Visibility & Boost Attendance

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Google Analytics for Firebase will have multiple filters on event reports

Google is rolling out multi filters in Google Analytics for Firebase over the next few weeks, the company announced this week. Until now users could use one filter only on event reports. Until now was only possible to have an event with one filter only, and Google announced that advertisers and publishers will be able...
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