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Web Optimizers

Justifying the Value of SEO

Most people don’t set fair expectations for a search engine optimization (SEO) effort. I was reminded of this while speaking with a prospect, who asked what kind of a return on investment (ROI) he should expect from his SEO engagement. “I’m expecting exponential growth, something like 20X the traffic that I’m currently getting,” he told...
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Bob Dylan’s Asis Series gallery show set to open in New York

Bob Dylan is set to feature in his first ever New York gallery show. The Asia Series starts on September 20th at the Gagosian Gallery, and the opening is significant in more ways than one. There has long been interest in Dylan’s work away from music. And he has shown himself to be a man...
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Google Pays $125M to Dine With Zagat

Like us on Facebook The restaurant review company was founded by Tim and Nina Zagat more than 32 years ago, and has since established itself as a trusted brand all over the world over. It operates in 13 categories and more than 100 cities. The Zagats confirmed the acquisition on their company’s Web site and...
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Are AOL and Yahoo set for a merger?

Executives from Yahoo and AOL are reportedly involved in preliminary talks concerning a possible merger. The news comes just days after Yahoo’s boss Carol Bartz was surprisingly let go. AOL and Yahoo were both dominant online names in the late 90′s and early 2000′s. But both have arguably suffered a dip in fortunes since then,...
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Secrets of SEO are not secret after all

Advertisement One of my mentors used to say, “Never take advice about money from someone who’s never had any.” Equally, I believe you should never take SEO advice from those who haven’t implemented and proved the tactics themselves. If you’re asking, “What is SEO?” here’s a brief definition. Search engine optimization is the process of...
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6 Tips for Blogging for SEO in WordPress

Sue Reynolds 6 Tips for Blogging for SEO in WordPress Facebook Revamps Privacy Settings (and by the way Places is going away) What You Need to Know about Converting a Facebook Profile to a Fan Page If your blog posts aren’t getting the traffic you expect you may be missing simple steps that will help...
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Getting the correct metrics when testing search engine algorithms

Keeping up to date with what search engine algorithms are looking for from your content is vital in ensuring that your SEO strategy is working to its full potential. According to an article published by Search Engine Watch, there are a number of metrics out there that can be used to test algorithms to keep...
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Google Details, and Defends, Its Use of Electricity

Every time a person runs a Google search, watches a YouTube video or sends a message through Gmail, the company’s data centers full of computers use electricity. Those data centers around the world continuously draw almost 260 million watts — about a quarter of the output of a nuclear power plant. Up to now, the...
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Link strategy: Internal links vs. backlinks

David Mercer Link strategy: Internal links vs. backlinks On-site SEO vs. off-site SEO Publicize vs. sharing vs. dynamic share buttons on WordPress sites One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site. SEO (Search Engine Optimization) is arguably the most commonly used method for...
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Exclusive: Facebook doubles first-half revenue

By Alexei Oreskovic SAN FRANCISCO | Wed Sep 7, 2011 8:19pm EDT SAN FRANCISCO (Reuters) – Facebook’s revenue doubled to $1.6 billion in 2011’s first half, a source with knowledge of its financials told Reuters, underscoring its appeal to advertisers while it grapples with intensifying competition from the likes of Google Inc. Net income in...
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