Mobile app analytics are representing essential tools for many business owners since they can allow you to gain more information about the behavior of your users. However, the market for such tools is rather big, that’s why that’s why the mobile app analytics comparison article can help you. The information generated by these tools can...Read More
I won’t be the first (nor the last) saying that the explosion of marketing technology is overwhelming. With so many new vendors and categories added each year, how do you ensure that you’ve got the ultimate marketing technology stack for your agency or in-house PPC team? This is usually backed up by showing what its...Read More
The existence of the Dragonfly review committees has not been disclosed to rank-and-file Google employees, except for the few who have been evaluated by the committees because they worked on China search. Fewer than a dozen top managers at the company are said to be looped in on the review, which has involved studying documents...Read More
Since the first telegram sent in 1893, to Mark Zuckerberg launching Facebook from his college dorm in 2004, technology has taken what can only be termed as several gigantic leaps for mankind. And every technological advancement has created brand new opportunities for people and organizations with the foresight, to capitalize and reap massive benefits...Read More
As I covered in my previous article, data blending can uncover really powerful insights that you would not be able to see otherwise. When you start shifting your SEO work to be more data-driven, you will naturally look at all the data sources in your hands and might find it challenging to come up with...Read More
In my previous article, “Real-time SEO: Create a Google Product Feed from an XML Sitemap,” I explained how Google Shopping is expanding to include free organic search listings. The next step is to explore an easy way to measure the performance of organic traffic coming from Shopping feeds. Is it new traffic? Or does it...Read More
“Everything we do in this space tends to be open-sourced learnings. Our business models are not attached to these efforts. There’s no requirement in any of these experiments that the partners use Google advertising tools.” — Richard Gingras, VP of news, Google Details: The first effort within the new Local Experiments Project will be ‘The...Read More
Last year Google Ads finally transitioned all advertisers to its new interface. There were many changes. One was that “Average Position” no longer appeared in a column by default. It was an annoyance, but I diligently added it back in the various views and accounts. Then, in November, Google Ads moved the column in the...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
