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Web Optimizers

Latest Marketing Technology Report PPC Remains a Powerful Digital Marketing Tactic to Boost Traffic

GoodFirms‘ research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing in the domains of PPC – AI, digital marketing, social media marketing, web design, SEO and eCommerce app development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: 10...
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Google just launched an app to teach Indian kids to read

“);var a = g[r.size_id].split(“x”).map((function(e) {return Number(e)})), s = u(a, 2);o.width = s[0],o.height = s[1]}o.rubiconTargeting = (Array.isArray(r.targeting) ? r.targeting : []).reduce((function(e, r) {return e[r.key] = r.values[0],e}), {rpfl_elemid: n.adUnitCode}),e.push(o)} else l.logError(“Rubicon bid adapter Error: bidRequest undefined at index position:” + t, c, d);return e}), []).sort((function(e, r) {return (r.cpm || 0) – (e.cpm || 0)}))},getUserSyncs: function(e, r, t)...
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ABA TECHSHOW 2019: Mastering Google Adwords

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SEO: Tell Google Which Pages Not to Crawl

The typical goal of search engine optimization is to have your site’s pages show up on a Google results page in answer to a query. The object is for Google and every other search engine to crawl and index all your product detail pages, blog posts, and articles, and anything else that results in conversions....
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Google Analytics and Angular in Magento Credit Card Stealing Scripts

Over the last few months, we’ve noticed several credit card-stealing scripts that use variations of the Google Analytics name to make them look less suspicious and evade detection by website owners. The malicious code is obfuscated and injected into legitimate JS files, such as skin/frontend/default/theme122k/js/jquery.jscrollpane.min.js, js/meigee/jquery.min.js, and js/varien/js.js. Injected code The obfuscated code loads another...
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Developing a Sustainable PPC Strategy: What You Need to Know

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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‘Grotesque’: Marco Rubio leads intense criticism of Google for refusing to pull down Saudi government app that lets men track and control women

Sen. Marco Rubio, members of Congress, and other activists have condemned Google for siding with Saudi Arabia over a controversial government app. INSIDER reported extensively how Absher lets men direct where women can travel, and offers alerts when they use a passport to leave Saudi Arabia. Rubio said Google’s decision to keep the app —...
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Google Ads API Now Production Ready

The Google Ads API is now production ready. The new API is Google’s replacement to its Google AdWords API. The Ads API has been in beta testing as v0, but will now be available for production environments as v1. Google intends to sunset v0 on April 30, 2019. Google pitches the Ads API as a...
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Report: 51% of web site hacks related to SEO spam

A report released by Sucuri states that over half of sites hacked in 2018 were done so for SEO reasons. These hacks target web sites in order to try to manipulate the success of a site’s SEO campaign and boost its rankings in Google, Bing or other search engines. The report shows that 51.3 percent...
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Four limitations of Google Analytics

For digital marketing support, deeper is better than wider  We’ve all heard the saying, “jack of all trades, master of none.” This might be used to describe your neighborhood …
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