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Web Optimizers

SMX Overtime: What really matters for SEO success

Director of SEO at Path Interactive, Lily Ray, was one of the SMX West speakers for the “Machine vs. Man: What Really Matters For SEO Success” session in San Jose. A lot of questions around credibility, authority and ad transparency were submitted by session attendees, so Lily took the time to answer them for us....
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Bounteous Announces Acquia Collaboration & Google Analytics Integration

Bounteous announced it is collaborating with digital experience company Acquia to create Insight-Driven Journeys. This new offering will enable customers to make the most of their data to deliver personalized content and targeted marketing to the right audiences, at the right time. The solution helps optimize digital marketing spend by using data analysis to identify key audience segments...
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Latest Marketing Technology Report PPC Remains a Powerful Digital Marketing Tactic to Boost Traffic

GoodFirms‘ research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing in the domains of PPC – AI, digital marketing, social media marketing, web design, SEO and eCommerce app development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: 10...
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Google just launched an app to teach Indian kids to read

“);var a = g[r.size_id].split(“x”).map((function(e) {return Number(e)})), s = u(a, 2);o.width = s[0],o.height = s[1]}o.rubiconTargeting = (Array.isArray(r.targeting) ? r.targeting : []).reduce((function(e, r) {return e[r.key] = r.values[0],e}), {rpfl_elemid: n.adUnitCode}),e.push(o)} else l.logError(“Rubicon bid adapter Error: bidRequest undefined at index position:” + t, c, d);return e}), []).sort((function(e, r) {return (r.cpm || 0) – (e.cpm || 0)}))},getUserSyncs: function(e, r, t)...
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ABA TECHSHOW 2019: Mastering Google Adwords

Subscribe to our newsletter, and never miss another episode.   Newsletter Signup Article source: https://legaltalknetwork.com/podcasts/special-reports/2019/03/aba-techshow-2019-mastering-google-adwords/
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SEO: Tell Google Which Pages Not to Crawl

The typical goal of search engine optimization is to have your site’s pages show up on a Google results page in answer to a query. The object is for Google and every other search engine to crawl and index all your product detail pages, blog posts, and articles, and anything else that results in conversions....
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Google Analytics and Angular in Magento Credit Card Stealing Scripts

Over the last few months, we’ve noticed several credit card-stealing scripts that use variations of the Google Analytics name to make them look less suspicious and evade detection by website owners. The malicious code is obfuscated and injected into legitimate JS files, such as skin/frontend/default/theme122k/js/jquery.jscrollpane.min.js, js/meigee/jquery.min.js, and js/varien/js.js. Injected code The obfuscated code loads another...
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Developing a Sustainable PPC Strategy: What You Need to Know

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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‘Grotesque’: Marco Rubio leads intense criticism of Google for refusing to pull down Saudi government app that lets men track and control women

Sen. Marco Rubio, members of Congress, and other activists have condemned Google for siding with Saudi Arabia over a controversial government app. INSIDER reported extensively how Absher lets men direct where women can travel, and offers alerts when they use a passport to leave Saudi Arabia. Rubio said Google’s decision to keep the app —...
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Google Ads API Now Production Ready

The Google Ads API is now production ready. The new API is Google’s replacement to its Google AdWords API. The Ads API has been in beta testing as v0, but will now be available for production environments as v1. Google intends to sunset v0 on April 30, 2019. Google pitches the Ads API as a...
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