Bounteous Announces Acquia Collaboration & Google Analytics Integration

Bounteous announced it is collaborating with digital experience company Acquia to create Insight-Driven Journeys. This new offering will enable customers to make the most of their data to deliver personalized content and targeted marketing to the right audiences, at the right time.

The solution helps optimize digital marketing spend by using data analysis to identify key audience segments and discover the moments that matter in their consumers’ journey. In combination with the Acquia Digital Experience platform, Bounteous helps take the guesswork out of decision-making by connecting data sources, enabling marketers to create digital experiences that will drive deeper engagement with audiences and ultimately increase conversion.

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“By aligning touchpoints with the interests of specific buyers and customers, they’re given a means to consistently and effectively engage with brands across online and offline channels, thus significantly reducing friction and increasing revenue and loyalty,” said Seth Dobbs, VP of Engineering at Bounteous.

Bounteous brings this powerful, new offering to life by integrating Acquia’s journey orchestration and personalization engines (Acquia Journey and Acquia Lift) with the Google Marketing Platform, starting with Google Analytics 360 and BigQuery to execute deep quantitative analysis. The derived insights are then pushed back into Acquia Journey and Acquia Lift to drive targeted, low-friction experiences that optimize conversion and increase brand loyalty.

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“Acquia customers are increasingly using the Acquia Platform to integrate best of breed, third party technologies. By combining analytics data with web personalization, Bounteous is using unified data profiles to drive business results,” said Tom Richardson, VP of strategic partnerships at Acquia. “We’re delighted to be able to strengthen ties with Bounteous, an Acquia Preferred Partner, through this solution for Insight-Driven Journeys.”

By combining analytics with journey design and personalization, this new offering allows marketers to use insights to quantify the importance of different touchpoints; to surface behavioral personas to target; and to conduct and measure experiments to determine how to best shape the moments that matter for different personas, all resulting in understanding how to best invest to drive success. As a leading sales partner and trainer of the Google Marketing Platform throughout the US, Bounteous brings unparalleled expertise with their latest Insight-Driven Journeys offering.

Together with Acquia and Google, Bounteous is able to create experiences that drive meaningful results.

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Article source: https://martechseries.com/sales-marketing/customer-experience-management/bounteous-announces-acquia-collaboration-google-analytics-integration-deliver-insight-driven-journeys/