“Our systems don’t have a problem when it comes to multiple H1 headings on a page,” said Webmaster Trends Analyst John Mueller on the October 3 edition of #AskGoogleWebmasters, adding that using semantically structured headings does help Google understand your pages. The question. “Can we have a clear answer to the question [of] how to...Read More
Correctly implemented, attribution provides us with a window into how our marketing efforts have succeeded or failed. There are various tools to measure attribution along the customer journey, but the most common attribution tool may be the first line of attribution — Google Analytics. While the promise of Google Analytics’ insights is great, attribution is...Read More
When you first launch your e-commerce website, it’s crucial to consider search engine optimization (SEO) for all the content that you upload. That’s because ranking higher in Google search results takes time. And, without proper SEO, you can’t reach those heights quickly. Creating SEO-friendly content has a lot to do with schema. For those of...Read More
TLDR: Understand web traffic like the back of your hand with this Ultimate Google Analytics training bundle for $19.99. If a tree falls in a forest and no one is there to hear it, does it make a sound? Or, to put it in more modern terms, if important information gets posted to a website,...Read More
Chat with us in Facebook Messenger. Find out what’s happening in the world as it unfolds. Article source: https://www.cnn.com/2019/10/04/tech/google-incognito-maps-trnd/index.htmlRead More
In August, Google Ads announced that it would be removing the accelerated ad delivery option for Search and Shopping campaigns as well as shared budgets. On Tuesday, Google issued a reminder along with updated error codes that will be returned for API and scripts users. Campaign migration. Starting October 7, Search and Shopping campaigns and...Read More
Relying on organic search traffic is risky for small ecommerce businesses in my experience. Other marketing channels, such as Facebook, could generate a better return on investment. Traditional methods of advertising such as radio and newspaper may also play a part. It is never a good idea to use a single marketing stream. And it...Read More
Google is kicking off Cybersecurity Awareness Month by rolling out new tools that give customers greater control over their privacy when using Google Maps, YouTube, and Google Assistant. The company has confirmed that it’s launching incognito mode for Maps, which will debut on Android this month before expanding to iOS “soon.” When you turn on...Read More
Ask a seasoned SEO how to get good at the trade and many will give you similar advice. You may be directed towards conferences or industry news sites. These are excellent ways of building your knowledge of theory. Learning theory alone is not enough, others will say. You should hone your craft with a practice...Read More
PHOTO: Carlos Luna You have a lot of reports to examine, but not sure what should be used for discovering long-term value. One good report to try is the Lifetime Value Report. Though in beta, the report has existed in Google Analytics since 2017. It has significant value for focusing on what is influencing your...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
