‘ ); Google has rebranded AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ad Manager. The change is intended to make it easier for small business to advertise across all PPC channels, according to Google, and for enterprise-level advertisers to take advantage of advanced forecasting and intelligence...Read More
‘ ); Google Analytics is well known as the most widely used analytic software on the market, and has been for some time. Many businesses, big and small, use Google Analytics to assess and improve their marketing strategies in order to make the most of their investments. You don’t have to be certified in Google...Read More
Shrinking turnover, a drop in operating profits and growing losses are the takeaways in the nine-month financial results published by Public Power Corporation on Thursday, a result of the contraction of the utility’s market share and pressure from external factors such as electricity auctions, the system marginal price and the cost of carbon dioxide emissions,...Read More
Google has come under mounting scrutiny for its promotion of children’s apps in its Play store. In April, cybersecurity researchers reported that more than half of about 6,000 free Android children’s apps they tested shared personal data in ways that may violate the children’s privacy law. In September, the attorney general of New Mexico filed...Read More
Soon AdWords API users will be able to report connected TV targeting performance for YouTube campaigns. API availability January 8. The AdWords API capabilities for TV targeting will be available as of January 8. With the API, “ConnectedTV” will appear as a new platform name along with desktop, tablet and mobile with an ID of...Read More
Image credit: WDnet Creation/Shutterstock Understanding best SEO practices will help your business in 2019. Search engine optimization (SEO) will be more significant in 2019. Like previous years, its importance in serving as the stepping stone for small businesses to find online success continues to increase. In combination with a strong and effective digital marketing campaign,...Read More
Google Analytics’ most powerful extension, Webleads, has introduced version 2.0 arming B2B companies must-have tools and insights. Fastbase’s Webleads 2.0 tracking tool for Google Analytics allows users to explore which companies and organizations are showing interest in their business, and more specifically details what webpages are being viewed, the companies that are viewing them, and...Read More
PPC Partners has closed its previously announced of Columbus, Ohio-based Plaskolite, a maker of transparent thermoplastic sheet products. The seller was Charlesbank Capital Partners. No financial terms were disclosed. PRESS RELEASE CHICAGO–(BUSINESS WIRE)–PPC Partners today announced the successful completion of its acquisition of Plaskolite, LLC, North America’s largest provider of transparent thermoplastic sheet products, from...Read More
PPC Partners has closed its previously announced of Columbus, Ohio-based Plaskolite, a maker of transparent thermoplastic sheet products. The seller was Charlesbank Capital Partners. No financial terms were disclosed. PRESS RELEASE CHICAGO–(BUSINESS WIRE)–PPC Partners today announced the successful completion of its acquisition of Plaskolite, LLC, North America’s largest provider of transparent thermoplastic sheet products, from...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
