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Web Optimizers

Here’s what Google Maps looks like running on Apple CarPlay

With iOS 12, Apple is giving third-party apps more flexibility and new capabilities within CarPlay. As an example, for the first time, you can use other apps besides Apple Maps as your preferred navigation software for Apple’s in-car platform. With that change now possible, Google Maps and Waze are both planning to support CarPlay and...
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Boost your web traffic with the ultimate guide to Google AdWords

Source: Supplied. Google AdWords is one of the most effective online marketing tools money can buy. Google has the biggest search engine market share in the world, and creating a well-optimised AdWords account can drive essential traffic to your business’s site. The Ultimate Guide to Google AdWords 2018 makes building your account from the ground...
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Greece’s PPC extends deadline in 10-MW wind tender

September 12 (Renewables Now) – PPC Renewables SA, a unit of Greek utility PPC SA (ATH:PPC), has extended by a week the deadline in a tender for the construction of a 10-MW wind park on the largest of the Ionian Islands. The company launched the competitive tender process in July and accepted proposals by September...
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Google AdWords, Website Design & Other Marketing Outsourcing Decisions Facing Dealerships

The ongoing conundrum of outsourced vs. in-house marketing provided a packed roundtable discussion on Day 2 of the Dealership Minds Summit in Iowa City. With representatives ranging from single-store operations to 76-location Titan Machinery, the common ground was “cookie-cutter solutions” didn’t exist for any particular outsourcing decision. The Boundaries of Outsourcing The “jack-of-all-trades” approach to...
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Is SEO table stakes? (Hint: No!) – Search Engine Land

Back in late 2006, the topic of the day was “Is SEO rocket science?” It wasn’t of course, unless you were referring to boosting your organic traffic to a rocket-like trajectory or trying to impress someone by spouting off the mathematical equation for PageRank. As a nascent industry, it did seem to some at the...
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Eight Agency-Recommended Tools For Analyzing Your Data

Good data is important for any business to have. What’s even more essential is the ability to analyze and draw actionable insights from that data. Otherwise, that valuable information becomes nothing more than numbers on a spreadsheet. There are tons of third-party tools and methods available to help you use your business data to its...
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3 Ways PPC and SEO Teams Can Collaborate

Vertical Measures © 2018 (602) 314-3460Privacy Policy Article source: https://www.verticalmeasures.com/blog/ppc-advertising/3-ways-ppc-and-seo-teams-collaborate/
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3 Ways PPC and SEO Teams Can Collaborate

Vertical Measures © 2018 (602) 314-3460Privacy Policy Article source: https://www.verticalmeasures.com/blog/ppc-advertising/3-ways-ppc-and-seo-teams-collaborate/
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Google’s Inbox app is shutting down in March 2019

Google is bowing to the inevitable and shutting down the Inbox email app, though users will have until March to switch over to Gmail. It’s a little sad for fans of the app, but it’s also not a very big surprise. Almost exactly four years ago, Google launched Inbox as an innovative new email app...
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How Brands Can Optimize SEO With Google’s Evolving Algorithm

Getty In the world of SEO, technological innovations are constantly driving ideas forward. There are a number of things that are evolving in SEO — first of which is voice search. Since the inception of Apple’s Siri, Amazon’s Alexa and Google’s voice assistant, people are constantly searching for what they need by physically asking their devices...
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