What kind of risk are you willing to take for better rankings and more organic traffic? For many years now, there has been an ongoing debate in the search engine optimization (SEO) world about whether “black-hat” or “gray-hat” tactics — that is, techniques that attempt to achieve quicker results by flouting the search engines’ guidelines...Read More
A lot of marketers believe that setting up Google Analytics is as simple as installing the provided code on their website, in the proper place. But over the last few years the level of technical sophistication that it takes to implement Google Analytics correctly has skyrocketed and the majority of implementations are wrong. The worst...Read More
Pay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new customers. Part of what makes this particular advertising model so popular is its ability to easily find new, potential customers who are already interested in the products or services that your company offers....Read More
Today, Google is rolling out a complete redesign of the Google Fit app for Android and the Fit section of the Wear OS app on iPhone. The new design focus is on closing rings, much like Apple (and everybody else). Google says that its rings are informed by health recommendations from the American Heart Association...Read More
Google AdWords is one of the most important marketing tools you can use to reach customers: Google owns 71% of the search market share, it has the world’s largest online display advertising network, and Google’s campaign displays reach roughly 80% of their search engine users. With such a vast reach over the internet, a successful...Read More
The component parts of a successful search engine optimization (SEO) strategy may have remained relatively constant, but their definition and purpose have changed entirely. Driven by trends like visual search and voice search, the industry’s scope has expanded and evolved into something more dynamic. This delivers on a genuine consumer need. According to a report...Read More
Marketers trying to keep up with the fast-changing dynamics in advertising have their work cut out for them. TV is becoming more like digital, with segmented buying, data-driven addressable for OTT around the corner and cross platform targeting starting to gain ground. Facebook is changing it’s systems seemingly every week. Amazon advertising is surging, and...Read More
AI systems have led to improvements in a broad spectrum of industries, including medicine and business, and sprouted new technologies like voice assistants (can you imagine what your day would be like without Alexa?) and self-driving cars. It’s an expansive and endlessly exciting field. If you’re curious about learning more and want to dip your...Read More
Despite the company itself looking into developing its blockchain, Google’s ads department announced earlier this year that it would be banning all cryptocurrency-related ads in an effort to combat malicious actors in the space. Now, many reports are surfacing suggesting Google has backtracked on this policy. Unfortunately for companies in the crypto space, however, they...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
