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Web Optimizers

Google Roundup: Four New Features And Apps For The Week Ending July 8

What’s new for Google’s apps and devices. Work last week may have been interrupted by the 4th of July holiday, but that didn’t keep Google from rolling out something new. Here are some of the week’s new apps and features. The Google Drive app can access password-protected Office files The Android Google Drive app can...
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Google triggers new AdWords update: What are the implications for hotels?

This year is set to be an important one for advertisers currently using Google AdWords to shop their wares. If your hotel is one of these businesses, Google is introducing a brand-new interface for the platform along with some new features. Depending on how extensively you use your account, the changes could have little impact...
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Working around Google Analytics to improve your content marketing

Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the very moment they search is hugely powerful. From helping drive brand awareness to building engagement and driving conversions — there is nothing as satisfying as ranking your content in organic...
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Google says no, Duplex AI won’t take over human call centers

With Duplex, the Google Assistant will call restaurants and salons to make reservations on your behalf. James Martin/CNET Google Duplex is a technology that’s designed to work for people, not take their jobs — at least, according to Google. When Google unveiled Duplex at its I/O conference in May, it caused quite a stir. The...
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How to drive conversions with on-brand SEO copywriting

One aspect of content writing that is rarely mentioned is writing on-brand content that is both SEO-friendly and appeals to your target audience. Form that perfect marriage, and you are well on your way to driving more conversions — one of the primary goals of SEO — whether you are doing it for yourself or...
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Master Google Analytics with this $10 online course

If you’ve hit a wall in your job search, and it seems like every potential employer is giving you the cold shoulder, it may be time to take a more critical look at your résumé. Recruiters and hiring managers see scores of them every day, and the buzzwords and resume hacks that may have wowed...
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PPC 101: Get Your Complete Guide to Pay-Per-Click Marketing Basics [EBOOK]

Loren Baker ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Get to know all the fundamental components of pay-per-click marketing in this in-depth guide from SEJ. Pay-per-click (PPC) marketing is...
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How Google and Facebook Are Monopolizing Ideas

In early May Google banned bail-bond companies from advertising on its platforms. Such companies profit from “communities of color and low income neighborhoods when they are at their most vulnerable,” it explained in a blog post. They use “opaque financing offers that can keep people in debt for months or years.” That Google can ban ads from an...
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RippleSmith Services

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