LOGOWATCH When announcing its first quarter results for 2018, Google CEO Sundar Pichai focussed on what he called “our three big areas, cloud, YouTube and hardware”. As we noted at the time, that left the company’s biggest source of cash – ads – off the front page. Pichai did, however, say that the company is...Read More
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In PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics, you’ll learn: The definition of pay-per-click advertising and how paid search marketing works today. Why PPC is beneficial to advertisers and how to develop a solid PPC strategy for success. How different advertising platforms operate and the types of ad formats you can use. The...Read More
Employees working for hundreds of software developers are reading the private messages of Gmail users, The Wall Street Journal reported on Monday. A year ago, Google promised to stop scanning the inboxes of Gmail users, but the company has not done much to protect Gmail inboxes obtained by outside software developers, according to the newspaper....Read More
Hey, tiny dancer! In case you missed it last week, our readers were fired up about seven trends driving blockchain forward, expanding its scope beyond cryptocurrency. We also found out Google is going through some major rebranding for Google AdWords and DoubleClick to … wait for it … Google Ads. You can read more about...Read More
Common SEO mistakes small businesses make Shutterstock Small businesses in particular can dominate local search if they employ good search engine optimization (SEO) techniques. However, according to Chris Rodgers, CEO and Founder of Colorado SEO Pros, there problems most small business encounter when it comes to their website copy. He shares the five most common SEO...Read More
For a completely free tool, Google Analytics packs in an amazing amount of data-driven information for anyone with an interest in web traffic stats. Since practically anyone dealing in digital content or online sales should have an acute interest in those numbers, the Google Analytics Certification: Get Certified in 2 Days training course ($9.99 from...Read More
Chandal Nolasco da Silva ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); BIA Kelsey predicts that 169 billion calls will be made to businesses from smartphones by the year 2020,...Read More
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