Whether you are creating a personal blog or a large scale
portal site, Search Engine Optimization (SEO) is essential to getting visitors
to your site. Although it is possible to perform SEO manually, the process is
often made easier through the use of SEO tools. Recently I launched two new
non-technology related blogs (www.poker-run-boats.com
and www.howicruise.com). As such, I
have been spending a lot of time lately evaluating various SEO tools. While I
don’t claim to have looked at all of the available tools yet, here are five
tools that I have recently checked out.
1. Web CEO SEO Suite
CEO SEO Suite a relatively high end SEO tool. The product is based around
an entire collection of individual tools.
Like most of the products on the market, Web CEO SEO can
analyze your search engine rankings and your keyword usage, but it can do far
more. For instance, there are tools for helping you to find link partners or
manage pay per click campaigns.
Perhaps the best thing about Web CEO SEO Suite is the
Project Manager. The Project Manager allows you to create a separate “project”
for each Web site. I’ve worked with some SEO tools that are only valid for a
single site, or that make you start over each time you launch the tool. The
Project Manager lets you keep track of the work that you have done on each of
Web CEO SEO Suite sells for $499, but a free 30-day trial is
available for download.
2. Traffic Travis
Travis is a free tool for analyzing and optimizing your Web site. When you
first install Traffic Travis, you have to create an account and validate your
E-mail address. After doing so however, you can begin entering the details of
One of the nice things about this tool is that it shows you
any existing warnings for the pages that make up your site. Doing so can help
you to ensure that your page is set up in a way that the search engines are
Another cool thing that this tool does is keyword analysis.
You can examine not only your own keyword rankings, but also those of your
3. All in One Submission Tool
in One Submission Tool is another search engine optimization tool. This
tool is geared heavily toward helping you to submit your site to the various
One of the cool things about this tool is that it minimizes
the amount of data that you have to manually enter into the tool. Much of the
required information can be extracted from your Web site (assuming that it
Once a site has been submitted, you can use the various
analysis and ranking tools to try to improve your search engine rankings.
The only real down side to this tool is that not all of the
features are available in all versions. For example, the tool can automatically
build a Google site map, but the site map feature is only available in the
enterprise and platinum versions of the tool.
All in One Submission Tool sells for $69.90, but a free
trial version is available for download.
4. SEO Administrator
Administrator is an SEO tool that seems to have all of the basics covered.
In addition to being able to monitor your rankings and check link popularity,
the utility also features tools for keyword suggestions, HTML analysis, and
All in all, this tool seems to work really well with the
exception of the HTML Analyzing Tool. For whatever reason, I could not get that
particular feature to work.
SEO Administrator sells for $49.00, but a free trial version
is available for download.
5. Ignite SEO
SEO is a tool for helping you to optimize your site’s search engine
rankings. Like most of the other SEO tools, this tool can perform a full blown
analysis of your site. However, one feature that was somewhat unique was a
search engine simulator. The tool is able to crawl you site as a search engine
would and show you what a search engine would see.
The tool also contains another feature that could prove to
be extremely beneficial. It features a training section that teaches you how to
use the tool. All too often the various SEO tools assume that you already know
how SEO works.
Ignite SEO sells for $199.00, but a free 14 day-trial
version is available for download.