Reliable customer data is the foundation of a lucrative digital marketing strategy, but some business owners may find analytics tools to be intimidating. Fortunately, with the proper introduction, Google Analytics can be a very easy tool for first-timers, no matter their initial background. Once you get the basics down, you’ll have access to insights like who your customers are, how many people are visiting your site, which marketing tactics are working, and how many visitors have converted into customers. This guide will give you the information you need to get started.
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