Lead generation is an ever-growing and important area for any B2B company. Getting constant access to new leads, people to contact and email has become one of the most important areas for growth and success in all industries.
The release of Web Leads 3.0, the new extension for Google Analytics, means that search terms can now be linked directly to the website visitor that used them – bringing context to the content. The tool can identify search keywords from Google, Yahoo, Bing, Naver, Yandex and Baidu and provide a powerful new correlation between the search keywords and data about the website visitor. With this intelligence businesses will be able to determine what drives the customer interest and have the right department follow-up.
For example, when a user searches for “automation solution” on Google and clicks on a company site in the results, Fastbase can deliver real-time data on the company visiting, key employees and the search term used. This saves time and effort because the right team (in this case, automation software) can follow up on the lead.
Web Leads 3.0 users will be able to access extended data on all their web site visitors 12 months back and download it directly to Excel. In addition, users can send new leads automatically to a CRM, Google Sheets, Mailchimp, Slack, Intercom, Salesforce, Trello or any other of the hundreds of apps Zapier seamlessly connects with.
The new Web Leads 3.0 Google Analytics Extension is anticipated in the beginning of July on https://analytics.fastbase.com
About Fastbase Inc.
Fastbase Inc. is a Delaware-registered web and database analytics company that offers a growing suite of tools to support to B2B marketing and sales. The Fastbase platform gathers and displays detailed information of website visitors, including name of the company, contact information, email addresses and LinkedIn profiles.
Fastbase’s success has been facilitated by its seamless integration with Google Analytics. Its platform can identify website visitors in real-time providing business customers with powerful insights into their website users’ behavior. The Fastbase Web Leads software combines a website’s analytics data with real-time visitor information, allowing customers to minimize the guesswork around who is visiting their website.
Fastbase analyzes over 7 billion website visitors from over 1,000,000 companies and top brands around the world.
To learn more about Fastbase, visit https://privateplacement.fastbase.com