Google Analytics tips: How to use Google Analytics effectively

Christina Mercer

Christina Mercer

Christina Mercer

Christina is audience development editor. After graduating from the University of Nottingham reading philosophy and theology in 2013, Christina joined a tech startup specialising in mobile apps. She has a keen interest in the mobile platform and innovative tech.


| Apr 06, 2018


Google Analytics can provide a wealth of information about consumer behaviour, but sometimes it’s hard to convert into meaningful and actionable data.

Getting used to any analytics tool is tricky, however, Google has tried to make its analytics a bit easier by supplying an internal search.

For example, instead of clicking through via its tabs to monthly traffic, you could type in ‘traffic’ and select it from there. However, often the keyword is quite specific and you need to take the long way around. 

This is still pretty effective, but it means that you have to know exactly which path to take when navigating through the site. 

To help, we’ve compiled a list of helpful Google Analytics tips to make the most out of your consumer data.

Here’s 14 top Google Analytics tips and tricks for your startup

Make sure to check out Google Sheets tips, Google Slides tips and Google Docs tips too.

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